YouTube has only gotten better, faster, and stronger over time. You’re definitely looking into YouTube if you want to improve your video marketing approach this year.
YouTube is the most popular place to watch and stream videos online. But did you know it’s also the second most organically visited site in the United States and the #1 organically ranked site globally?
If you’re thinking about getting into video with the world’s most popular video-sharing social network, we’ve got all the numbers you’ll need to make an informed decision right here.
The Best YouTube Statistics
We’ve compiled a list of YouTube statistics to assist you in better understanding how the platform is currently being utilized.
Let’s dig in.
YouTube Demographics Statistics
You need to determine if the platform’s demographics fit your target audience before commencing a video marketing campaign. Let’s take a look at some of YouTube’s most important demographics.
YouTube has over 2 billion monthly active users.
With 2 billion monthly active users, YouTube is visited by roughly a quarter of the world’s population. It’s safe to believe that YouTube has a diverse user base and that your company will be able to reach out to your target demographics.
Three countries use YouTube the most, i.e., the United States, India, and China.
With 15.8 % of YouTube’s online traffic, the United States leads the pack, followed by India with 9.6 % and China with 9.2 %.
The majority of YouTube users are between the ages of 15 and 35.
YouTube is used by 77% of internet users aged 15 – 35, 73% of users aged 36 – 45, 70% of users aged 46 to 55, and 67% of users aged 56 and over.
The majority of YouTube users are men.
Men account for 53.9% of YouTube users, while women account for 46.1%. (At this moment, there is no information about other genders.)
YouTube users spend an average of 15 minutes each day on the site.
That’s a significant amount of time to spend on a platform.
YouTube ad statistics
YouTube is a well-known social media ad platform. Let’s look at some YouTube ad statistics to see if you should spend your marketing cash on them.
India has the most extensive advertising viewership on YouTube.
With a total viewership of 467 million subscribers, India is by far the largest YouTube advertising audience. The United States has the second-largest viewership, with a total reach of only 247 million people.
YouTube’s largest advertising audience is men between the ages of 25 and 34.
When it comes to classifying YouTube’s advertising audience by age and gender, guys aged 25 to 34 – the Millennial sweet spot — account for 11.6 percent of its audience.
Advertisements on YouTube can reach 2.56 billion people.
YouTube has a potential audience of over 2 billion people – that’s 32% of the world’s population and 51% of all internet users. If you’re interested in tryrsuing a paid marketing strategy, YouTube provides access to a vast audience.
In the fourth quarter of 2021, YouTube produced $8.6 billion in ad revenue.
YouTube is a potential advertising tool for businesses, with over $8.6 billion in ad revenue alone in the fourth quarter of 2021.
From 2020 to 2021, YouTube’s ad income increased by 25% year over year.
Year after year, YouTube advertising revenue has increased. The platform’s ad income increased by 25% year over year between 2020 and 2021.
70% of consumers have purchased a product after seeing it advertised on YouTube.
The statistics show that YouTube adverts work. 70% of YouTube users claim they bought a product after viewing an ad for it on YouTube.
In 2021, the most popular YouTube ad was a partnership between Hyundai and BTS.
Hyundai was the top commercial ad in a collection of the top YouTube advertisements in 2021, according to YouTube. The commercial, which featured the renowned Korean band BTS, has been seen over 105 million times.
In 2020, Apple spent the most money on YouTube advertisements.
Apple was the most expensive advertiser on YouTube from March 2020 to February 2021, spending $237.15 million.
YouTube search statistics
To have your content discovered, YouTube has its algorithm and search engine optimization regulations. Let’s take a look at some YouTube search statistics.
YouTube is the world’s second-largest search engine.
YouTube is not only the world’s second most popular website after Google, but it is also the world’s second-largest search engine, producing more search requests than Bing, Yahoo, AOL, and Ask combined.
That demonstrates the importance of YouTube SEO since it is also a video and information search tool.
The majority of the top 100 global YouTube searches are connected to music.
When the top 100 YouTube searches in the United States and worldwide were analyzed, music is associated with 58% of the top 100 searches worldwide, compared to only 20% in the United States.
The top five global YouTube searches.
“ASMR,” “BTS,” “pewdiepie,” “Billie Eilish,” and “baby shark” are the top five global searches.
Three of the five searches are for individual YouTube profiles. ASMR (auto sensory meridian response) is a popular video genre intended to help viewers/listeners relax. “Baby Shark” is based on a popular children’s song.
By 2025, YouTube’s sports viewership is predicted to reach 90 million.
While live events such as the Super Bowl continue to draw large crowds, there has been a movement in how sports information is consumed, and YouTube is at the forefront of that transition.
According to Google, “this spike demonstrates how swiftly content consumption is transitioning to become more digital.”
Branded searches account for 52% of the top 100 queries.
52% of the top 100 searches are for individual musicians or content providers, implying that people are looking for content from a particular channel.
YouTube usage statistics
When it comes to implementing YouTube into your marketing plan, it’s essential to understand how the site is utilized.
Nearly 1 billion hours of video material are viewed on YouTube every day.
YouTube not only has a massive user base, but it also has a very active one, with over 1 billion hours of video content seen every day.
Any company can discover an audience for their videos with the correct video content strategy and optimizations like YouTube descriptions.
YouTube users spend approximately 30 minutes every visit.
Users spent an average of 29 minutes each visit in March of 2021. That is a roughly 3% increase from March 2020.
YouTube is used by 81% of internet users.
Even if you’re not regularly posting content to the site, it’s worth having a presence here in some manner on one of the world’s most prominent digital hubs.
YouTube is used by 16.62% of users daily.
YouTube users are engaged and active on the site. Users use the site daily in 62% of cases, weekly in 92% of cases, and monthly in 98% of cases.
YouTube’s most popular channel has more than 200 million subscribers.
22% of YouTube users use their phones.
While most YouTube users view videos on their computers, many users access the platform through their mobile devices. Marketers would be advised to tailor their content for optimal viewing on even the most miniature displays.
Users on mobile visit twice as many YouTube pages as those on desktop.
For mobile users, it’s another win. With an average of 4.63 pages per visit on the YouTube mobile app compared to 2.84 pages per visit on the desktop, mobile users are certainly lingerers who can’t get enough of that ‘Tube.
Every minute, about 500 hours of video footage are posted to YouTube.
Don’t get caught up in the din. Over 500 hours of video are posted to YouTube every minute, so you’ll need a method to make sure yours is viewed.
Plan a focus keyword, write a smart title and description for your videos, and don’t forget about search engine optimization.
You may also include hashtags in your YouTube video to indicate what themes are covered in the video.
Every minute, 694,000 hours of video are watched on YouTube.
That’s more than Netflix, which only has 452,000 hours of video.
Each visitor to YouTube has 15.4 daily pageviews.
Each daily YouTube visitor views an average of 15.4 pages.
The YouTube mobile app is used for about 24 hours each month by users.
The YouTube app is used by Android users worldwide for an average of 23.7 hours each month. It’s another valuable piece of information to help you optimize your content for mobile.
YouTube is a haven for gaming content.
Many of the most popular videos in last year involved gaming. YouTube’s year-end trend report said, “Gaming used to be a subculture, but with 2.9 billion people predicted to play video games by the end of this year, it’s pop culture today.”
80% of parents of children aged 11 and younger in the United States claim their children watch YouTube.
And 53% of those parents claim their children watch YouTube videos at least once a day. That is also in sharp contrast to most other social media platforms, which all demand a minimum age of 13.
YouTube Shorts are seen 15 billion times every day.
Shorts has proven to be a tremendous success, with over 15 billion daily views, indicating that audiences need short-and-sweet content wherever they consume video.
YouTube growth statistics
Since its beginning in 2005, YouTube has expanded rapidly. Let’s look at some numbers to see how far it’s come.
On April 23, 2005, the first YouTube video was uploaded.
Jawed Karim, YouTube’s founder, was the first to post a video to the platform. “Me at the Zoo” was the title of the 19-second video, which has received over 221 million views.
Google paid $1.65 billion for YouTube in 2006.
Google purchased the video-sharing site for $1.65 billion just a year and a half after buying the youtube.com domain. Google thought they paid too much for the platform at the time. However, since YouTube’s ad income was $8.6 billion in the most recent quarter, we now know that Google got a good deal.
In August 2007, YouTube launched video advertising.
YouTube adverts have been present for virtually the whole company’s existence. Ads began running in August 2007, roughly ten months after Google was acquired.
YouTube is the world’s second most popular website.
YouTube has the second-highest traffic of any website on the planet, after only Google. As a result, viewers regularly use YouTube for anything from entertainment to tutorial videos.
YouTube is available in 80 languages and over 100 countries.
Another impressive figure demonstrating the breadth of consumers is that YouTube’s video platform is available in over 100 countries and 80 languages.
To implement an international marketing plan and reach a wide range of demographics, you can even post video content in many languages.
YouTube has more than 51 million channels.
Over 51 million YouTube channels have been launched, an increase of 36% in the last year.
About 306,000 YouTube channels have more than 100,000 subscribers, 29,000 YouTube channels have more than 1 million members, and 700 YouTube channels have more than 10 million subscribers out of the 51 million+ channels.
YouTube marketing statistics
Let’s take a look at how marketers see YouTube. Knowing how other organizations are framing their marketing strategy might aid in determining the next steps for your team.
Marketers intend to boost their use of YouTube for video marketing by 71%.
71% of marketers intend to expand their YouTube usage, while 72% want to enhance their YouTube understanding.
YouTube is now used by 50% of marketers in their sales strategy.
YouTube is utilized by 50% of marketers, according to the Social Media Examiner’s 2021 industry assessment, making it the most used video platform for video marketing. Having or sustaining a YouTube presence will assist marketers in remaining competitive with other businesses.
YouTube Shorts are used by 22% of marketers.
In November 2017, YouTube Shorts, the platform’s equivalent to TikTok and Instagram Reels, launched. Currently, 22% of marketers use YouTube Stories as part of their strategy.
YouTube Live is used by 14% of advertisers.
Only 14% of marketers utilize YouTube Live, compared to 30% of marketers that use Facebook Live.
The second most popular medium for influencer marketing is YouTube.
With 70% of marketers admitting it’s an essential platform in their influencer marketing plan, YouTube is the second most popular channel for influencer marketing. Instagram is the most popular, with 89% of marketers citing it as a crucial medium.
30% of internet users say they watch at least one video live stream every week.
Live broadcasting on social media is dynamic, real, and engaging.
Every week, 91% of internet users consume some video content.
Video is a hugely popular form of entertainment and education. Internet users can’t get enough of it, with 91.9% of users aged 16 to 64 claiming that they consume video material at least once a week.
Each week, one-third of internet users viewed a tutorial or how-to video.
Take this as inspiration for your content calendar and create videos that guide people through how to utilize your product or service.
Gen Z is particularly fond of how-to videos, tutorial videos, and instructive videos; 53.5% of female and 52.2% of male internet users have seen a video in this category this week.
Product review videos are another popular video format for internet users aged 16 to 64.
It’s critical to have a thorough understanding of your marketing platforms, including the demographics and usage trends of consumers. Utilize these YouTube statistics to assist you in improving your YouTube marketing approach.