Let’s get right into it.
When I think about an assembly line, it’s classic, it’s a henry ford creation back with the model t and creating motor vehicles and cars.
Instead of you know creating every little part as an individual person or a team, it’s an assembly line. Different people focus on different parts and it continuously moves along in a track.
It’s a faster and more efficient way of doing business. It’s been around for over 100 years and the same principles still apply when it comes to blogging.
The end goal of creating content is to make money. We have to kind of backtrack to make money. We have to rank on google typically on page one. To rank on page one we have to write really good content that’s optimized and also get links to it.
When we think of it as an assembly line, there are different stages to this to do it faster and remember you’re a business owner, not a writer and I like this because monetized posts it’s not writing content, it’s assembling content there’s a clear formula that we can go after.
Minimum Viable Posts (MVPs)
The first step is minimum viable posts. We talk about minimum viable posts as being good enough to move on. We don’t need to be Shakespeare here or Ernest Hemingway and write the perfect blog post before we publish it fearing what other people might think.
The truth is, you publish an article, an informational article on google, no one’s going to read it for a while, it’s not going to rank.
Content Ranking System
If we look at the exact formula let’s cover what I call the content ranking system. There are multiple things you have to do. Thinking in a backtracking way, we need to get to page one of Google and we need to monetize the post with affiliate links.
To get there there’s a clear ranking system and here’s how it works. Here’s exactly how I do it.
Basically, I do keyword research myself because you can’t really outsource the strategy of your blog, you don’t want to do that and it doesn’t take all that long.
I do keyword research and I identify a target keyword that I want to go after with a blog post, then what I do is provide that information to an outsourced writer.
If you don’t have an outsourced writer you can still do this part. You can do this part yourself.
Providing that information in an outline form to a writer so that they have the information that they need to assemble this article, then get the article back in a google doc.
Now it’s a completed first draft. We’re not writing everything from scratch. This whole thing is about scaling and making money quickly.
It might take 10 hours to write a blog post. What if you could get somebody else to do the first draft for you or even if you’re writing it yourself with the assembly mindset it’s not going to take that long to get the google doc.
Get that google doc, convert it into WordPress with a WordPress converter tool. We’ll give you the exact steps in the course.
It’s in WordPress, there are a few tweaks you have to do. For example, adding featured images, making sure the URL where the post living is in there, adding a meta description, checking the links, and all that stuff.
There are little details but then it’s published, it’s a minimum viable article. It’s not perfect, it’s not written in an amazing way, it’s not like the best article anyone’s ever written but it doesn’t have to be at this point. It just has to be optimized for search engines.
If this article is promising based on your knowledge graph and google what google thinks of you. They’re going to give you an initial ranking that could be anywhere from page 2 all the way to page 20 or whatever it is.
Sometimes I’ll publish something and i’m on page nine. That’s probably gonna take forever to rank or I might write an article and I start showing up on page two or three earlier. It’s data-driven again, we have to know that stuff.
Then the article is published, it’s not perfect but it’s out there. It’s published and google can index it. That’s key.
Now if it can be monetized and make you money, it’s time you start building links to it and the link building machine that we’re going to cover as well.
Then you start building links to it to that individual article because remember you’re building links to your blog as a whole but you also need to build links to specific articles to build up that URL rating to compete with other articles that initially boost the article to an acceptable level on page two or maybe you’re getting to the bottom of page one.
This is when you come back to the content assembly line and finally, update that article for human beings.
You start writing better intros, more sales-driven copy, optimizing the search intent getting it to that final status but it doesn’t make sense to put it into that final status so early on when you’re not even sure if it’s going to rank.
You could make this perfect article and then it’s ranking on page 8 and no one ever finds it.
Why not do the MVP version, get it good enough for search engines using SEO tools get links to it, see if it’s viable and it’s going to rank, and then update.
It so it’s a whole mindset shift in an assembly line format. It’s good enough to move on. It’s hitting the bar and it’s not creating some amazing post at first because again blog posts can always be updated.
Updating it for Human
Finally, you’re updating it for human beings, and remember monetization is a byproduct of ranking.
If i wasn’t ranking on page one for certain terms on google I wouldn’t be making affiliate marketing revenue and ranking on page one is a byproduct of the content assembly line and the link building machine.
Let’s get into some examples here:
Let’s say we have a target keyword in mind and we want to outsource this to a writer or get an outline going. We can kind of conceptualize this.
Well in my blogging course I’m going to give you specific templates for different types of posts; roundup posts like category, list posts, review posts, and other types of posts you’re going to need so you know exactly how to assemble content.
Let’s just take a look at a small example of a roundup post template so you can create a content outline for a writer and you can get as specific or as vague as you want.
When i first started my blog and I was publishing articles on making money online and doing all these different things, I was probably too vague when I gave information to my writer.
I wasn’t quite sure what I was doing exactly. I’d give them the word count and the target keyword and I’d give them some other stuff in the format but I could have given them more information.
When you’re first working with a writer, it’s important to over-provide information at first. Once they understand your format and they’re comfortable with it, then it can be simple as here’s five lines of text, length, target keyword, and the format. Go for it.
Butt when you’re first starting you really want to hone in on some certain things and give a writer or yourself all the information you need.
For keyword research, there are different SEO tools you can use that I’ll go over in different articles, like surfer SEO that tells you how many times certain keywords should be used and that’s going to be a big component of this first part of the content assembly line.
You can share SEO reports with writers that they can implement in google docs and get all of the semantic keywords and all of the formatting correct so that the post is already perfect from a search engine robotics standpoint before you even publish it.
You can give clear direction like I want a Surfer SEO score of at least 85 or something I want a Grammarly score of 99.
You can use these tools to your advantage so that when you’re getting posts initially they’re already in an optimized state. They may not be perfectly written for people but they’re going to be good enough to start showing up on search engines.
Then you’re going to write how many times you want the keyword to be used, target audience, you can write about your tone so you want to be conversational to be clear professional.
Zero fluffy language stop adding random commas and random long sentences and if you don’t have to. Then you can add internal links. So please internally link to these articles.
That’s a little bit more advanced for a new writer. They might struggle with how to do that effectively but you can add that as well.
In my course, I teach exactly how to outsource this and scale this, but I do think it’s really important when you’re first starting a blog to write some articles yourself. Doing this format so that you can outsource it.
It’s hard to outsource before you know how to do it yourself. Getting that practice runs into. Know good writing using Grammarly and SEO tools to get it done and then you can outsource.
For your titles, you can use Moz. It has a title tag generator. Any title needs to have a certain width. You don’t want to overdo it or it’s going to get cut off.
Once you add a title to the title tag generator you will be able to see how it appears on search engines because there’s a certain length that it has to be, typically 60 characters or less.
Let’s get into the heart of the content assembly line. When writers write stuff for you or when you’re first starting writing it’s way easier to assemble simple articles than have a blank page and be unsure what to do.
This is covered in the course as well. Exactly how to find good writers, where to do it, how to pay them, how to work with them and how to manage your content calendar.
But in the content assembly line, you give them information and they give you a post. The more you work with individual writers on a one-to-one basis, the better they’ll get over time.
You need to give your writer the exact headings to use headings and subheadings that google is looking for because it’s not just paragraphed text and a big article with text.
It’s also headings, the structure, mastering search intent, where to add the headings to match the search intent and to make google’s life easier so that you can get pulled into those featured snippets more often and get more traffic.
After the post is published you can start getting links to that post. When you’re doing link building, you only have a certain amount of time on your hands and a certain number of link volume. You don’t want to go and send 700 links to this one article.
Again in the course, we’re covering how do you test link building, how do you start linking to certain articles to see which ones are going to work and which ones aren’t.
I wasted a lot of links on my web hosting post because it was way too competitive and I could have done better with other posts and sent links to other ones that were making money faster.
When you’re thinking about the content assembly line, it isn’t writing this full article and publishing it and then writing another article and publishing it hoping to get links.
The way you make money blogging is by finding opportunities, honing in on these sub niches. That’s why again the small niche site formula does not work anymore.
We need to find different avenues and paths that work to hone in on what works based on data. Based on seeing some impressions in the search console more than other posts and you are ranking on page two or three for this.
These are promising early signs. Start putting some link building efforts into it. There are ways that you can really plan where you’re putting the links. Plan the content strategy, plan your keyword research; so it’s publish, links, update for human beings.
We’ll cover exactly how to match search intent, how to think about it from a user experience standpoint, getting people to engage and not bounce, getting people to visit other pages on your website.
Help you rank on search engines and then eventually obviously monetize these posts with affiliate links.
That’s it for now for the content assembly line. This isn’t just writing articles, this is assembling articles. The entire like course is to make money blogging as fast as possible. That’s why this assembly line exists.
We could spend 10 hours writing an individual article and then it never ranks or we could spend 30 minutes testing, tweaking, optimizing sub-niche articles and certain ones work and certain ones make a lot of money.
It’s a time management process, it increases the odds of success exponentially and that is how the content assembly line works in a nutshell.
In the course, we cover a ton more. If you haven’t joined the vip list please do.
I hope you found this content helpful. When you think about blogging it’s different now than it used to be. The same influencers and people that are ranking for these terms on how to start a blog are getting lazy because they started 10 years ago.
They’re writing the same content. They don’t know a lot of these intricate details that I’m covering in the course and for my vip list.
If you want to build a successful blogging business based on the personal brand of you in the 2020s and beyond, we’re not the old bloggers that started when it was easier, we’re the next generation of bloggers starting today from zero.
The same rules do not apply that they’re teaching, the content assembly line, link building machine. These are new things that you really need to focus on when starting your blog.
I hope you found that helpful and please join the VIP list if you haven’t and i’ll talk to you soon.