Marketing includes many areas, of which each has advantages and disadvantages. There are dozens of types of marketing, and there is always something to add to the existing list because the market is actively developing.
What Are The Different Types of marketing?
Popular types of marketing include those that have already proven their effectiveness and can be used in various fields. They are usually combined for best results rather than used separately from each other.back to menu ↑
1. Traditional Marketing
Traditional marketing is the baseline from which the rest types of marketing comes from. Its purpose is in analyzing the target audience, identifying its needs and interests, searching for pain points, and forming a single concept for promoting goods, services, or an entire company.
The basic concepts here are “segmentation”, “positioning”, “competitive advantages”.
Traditional marketing is useful for promoting familiar products to the customer but hardly works for new ones. It helps to increase sales and profits but has almost no effect on the company’s image.back to menu ↑
2. Inbound marketing
At the heart of inbound marketing is the creation of interesting and useful content for the formation of a loyal audience. This content can be a thematic blog, newsletter, a set of guides, checklists, and templates, presentations.
The bottom line is that people go online to look for the information they need and at the same time learn about the existence of the company that provided it.
If the information received turned out to be really useful, the person will be grateful for it and will remember the author. As soon as a consumer needs a product or service, he is more likely to turn to those who have already helped him than to strangers.
Hence the “included” in the name – clients themselves ask for help, and not the company directly offers it.
This method works only in the long term, but it perfectly enhances the company’s image.back to menu ↑
3. Outbound Marketing
Outbound marketing is the opposite of inbound marketing: Its task is to evoke a response from the audience, press on a sore spot, and immediately offer a solution to the problem.
It is understood that the marketers implement the strategy themself, search for the target audience, and think of ways to influence it.
This can be setting up targeted advertising, mailing, and even direct dialing. The main thing is to identify the potential client and offer him the service directly. After that, there are two ways of development of events: the person either ignores the offer and even blocks the brand’s contact, or places an order.
Due to the fact that the first option wins by a large margin, outbound marketing in its pure form is practically not used. But its effectiveness increases in cases where the audience has already been warmed up in another way. Therefore, outbound elements are often included in combined strategies.back to menu ↑
4. Digital marketing or Internet Marketing
Digital marketing is a collection of channels and marketing tools in the digital environment. Types of digital marketing include search engines, email marketing, SEO optimization, any type of advertising on the Internet, infographics, and more.
Reading a push notification, watching a commercial in a mobile game, seeing an advertising post on a social network, or native advertising from a blogger – all this forms the concept of “digital marketing”.
Internet marketing is now becoming more and more solid. This is already such a huge niche that separate professions appear that are related not only to Internet marketing, but also to its individual areas (for example, a “targetologist” – a specialist in contextual advertising, or an SMM specialist – a specialist in promotion through social networks).
Here, we note that Internet marketing is no longer just a separate type of marketing, but a whole system and science.
The reality today is that whether you are an aspiring entrepreneur, seasoned start-up, or promoting a hiring business, it is likely that you are betting on this type of marketing – that is, on the Internet environment and on interacting with customers online.back to menu ↑
5. Search Engine Marketing (SEM)
Search engine marketing includes all the effort of ensuring your business’s website, products, or services are visible on search engine results pages (SERPs).
Search engine marketing is a promotion strategy based on the consideration of search engine algorithms. The task of a marketer is to get a company’s or brand’s website to the top of the search results for relevant queries.
There are two types of SEM, SEO and PPC. Search Engine Optimization (SEO) for organic search results and pay-per-click (PPC) advertising for sponsored SERPs.
To get started with SEM, you must familiarize yourself with the best Search engine marketing toll and that is SEMrush
Basic tools: SEO and contextual advertising.back to menu ↑
6. Video marketing
In video marketing, marketers use any type of video material: lectures, educational and informational videos, blogs, video lifestyle.
The main difference from other types of promotion is the use of video content to solve marketing problems.
According to the analytical portal MarketingCharts, the watch time of videos related to business has been increasing annually.
The idea is to create stunning videos and upload them to your YouTube, website, and social media to boost generate conversions, brand awareness, and close deals.back to menu ↑
7. Content marketing
Content marketing is very close to inbound marketing. The main difference is that content marketing materials include reviews to purchase a product or service, while inbound implies “pure” information without an advertising component.
Another difference is it’s a way of distribution. In addition to blogs, mailings, and useful materials of various formats, content marketing information can be disseminated through educational events, in the media, on news resources, and others.
Is a type of marketing that is implemented through the creation and distribution of content. Content can be anything: articles, audio, video, various information products.
This is its key difference from “direct” types of advertising. This type of marketing does not aim to sell quickly but rather serves as an intermediary linking customers to your business.back to menu ↑
8. Social Media Marketing (SMM)
SMM is a way to promote through social media. This includes maintaining brand pages on Facebook, TikTok, Instagram, and others, interacting with the audience, public and personal answers to questions from customers, writing useful posts, attracting subscribers with useful and entertaining content.
Your unique content should be tailored to the specific platform you are sharing it on. This is to help you boost your post’s reach.
- attracting subscribers and increasing audience coverage;
- increasing brand awareness and improving its reputation;
- warming up the audience and converting subscribers into hot leads.
9. Voice Marketing
In voice marketing, a company representative calls a prospect for one of the following purposes:
- To conduct a survey;
- To get feedback on a certain product;
- offer to purchase a product or familiarize yourself with its benefits;
- inform about promotions and special offers.
Voice marketing can also be leveraging smart speakers like Google Home and Amazon Alexa to answer questions about their topics of interest and educate people.back to menu ↑
10. Conversational Marketing
Conversational marketing is the ability to have 1:1 personal conversations with your customers across multiple channels.
Conversational marketing is similar to voice marketing, but Conversational Marketing implies a more personalized conversation (not only on the phone but also in instant messengers, chat rooms on the website, and in other channels). During the conversation, both parties benefit from:
- the company forms an accurate idea of its audience and ways of interacting with them, collects a database of hot leads;
- the client has the opportunity to get answers to his questions, he feels taken care of, and his/her importance.
11. Email Marketing
Email marketing is the use of email to interact with your audience. Marketers collect a database of email addresses of potential customers and draw up a content plan that includes interesting information, polls, and offers.
The main task is to strike a balance between the comfort of the recipient and the fact that the brand has a practical benefit from contact with the audience.
Statista’s data suggests the following: by 2025, the number of emails per day will reach 376 billion.
Contacting a potential client directly, using e-mail or SMS, is called direct marketing because this type of advertising is targeted. Site subscribers receive information about any event related to the product being sold (about a promotion, opening a new store).
Some business owners buy customer bases and send out bulk mailings. And this is completely in vain because such messages are usually moved to spam by mail services.
The main benefits:
- the ability to control the result
- focus – compiling address lists by characteristics and potential customers
- you can distribute the information received with other users
12. Buzz Marketing
Buzz marketing (aka hidden marketing) is artificially launched rumors about a brand or product. They often disguise themselves as information leaks or scandalous theories.
The point is to get people to discuss the news feed, argue with each other, build theories so that the brand is heard.
This is a viral marketing strategy that leverages refreshingly community influencers, creative content, and interactive events, to generate word-of-mouth marketing and anticipation for the product or service the company is about to launch.
Buzz marketing works best when you reach out to influencers early enough and have an amazing plan in place to generate suspense and mystery.back to menu ↑
13. Influencer Marketing
Influencer marketing uses influencers such as bloggers, artists, and other public figures. This form of marketing is designed to tap into an existing community of engaged followers on social media.
People are more likely to trust ads in which a familiar person is involved, rather than an outsider. Thus, a user who subscribes to a beauty blogger is more likely to buy the product advertised by her rather than the same product seen in an advertisement on TV.
This is because Influencers are seen as experts in their niches.
An example of advertising in Stories of a beauty blogger on Instagram.
To get started with influencer marketing, you must define what type of influencer you’re targeting (their niche).
From there, you need to find influencers and reach out to them by:
- Searching on social media
- Using an influencer marketing site
- Hiring an agency
You need to maintain a good relationship with the influencer and allow them some freedom with how they handle your promotion.back to menu ↑
14. Personalized Marketing
Personalized marketing is targeted advertising but in a broader sense. The marketer works with the available information that can be collected about users on the Internet.
After that, he forms a base of potential customers, breaks them into blocks for convenience, and sends everyone an “individual offer”: a personal discount, a special gift, a promotional code, and more.
Addressing by name and other chips to create the effect of communicating with a friend who knows you well.
The goal here is to be thought-provoking and bring a discussion so that your brand is remembered and associated with a positive opinion.back to menu ↑
15. Brand Marketing
Brand marketing is a specific set of actions aimed at making consumers choose a product of a particular brand.
It is also shaping your brand’s public perception and forging an emotional connection with your target customers.
This type of marketing involves more than just creating a logo and slogan. Its components can be:
- The corporate style of social networks (friendly);
- A recognizable form of employees;
- expanding opportunities (for example, not just a chain of coffee shops where you can eat, but a cozy workspace for freelancers and students);
- ideology (respect for the environment, deduction of part of the profit to charity).
15. Guerrilla marketing
Guerrilla marketing is the most economical strategy possible. This is something like writing a brand name on fences: distributing leaflets and brochures, comments on forums and in social networks, publications in the media with the required signature.
This method is suitable for small companies (it slightly increases their awareness without allocating a budget for advertising) and is completely ineffective for medium and large businesses.
Low-budget advertising and marketing methods that allow you to effectively promote your product or service, attract new customers and increase your profits without investing money.back to menu ↑
16. Affiliate Marketing
Affiliate marketing is when you receive a commission from an online retailer for referring customers to them by promoting one of the online retailers’ products. This can be done by creating a website. The website often called an affiliate site, will only get paid when their promotion generates a sale.
Generally, affiliate marketing is a way of promotion in which a company enters into agreements on special terms with partners. For example:
- the blogger receives a personalized promotional code and broadcasts it to his audience. The more customers he refers, the more benefits he gets, for example, he will get a commission
Example of a promo code in Instagram Blogger Storiesback to menu ↑
17. Account-based Marketing and Customer Marketing
Account marketing involves identifying a separate target group among the entire audience and working with it. For example, VIP clients are the most promising and valuable customers who deserve a special approach and personalization.
In this case, the marketer is not sprayed on a large number of potential customers but rather focuses on those who are more likely to bring benefits on an ongoing basis.
Marketing teams create content and launch marketing campaigns dedicated to the people associated with that account, rather than the industry as a whole.
Customer marketing works in a similar way, but the key difference is that it is not aimed at attracting new customers, but at increasing the loyalty of existing ones.back to menu ↑
18. Word of Mouth Marketing
Word of mouth marketing is a type of marketing in which consumers share a company’s product or service with their loved ones and friends.
For example, about an interesting fact about a product or how to use it, a life hack to its use, or something similar.
In general, what people are willing to share in everyday conversations and correspondence. Thus, the product becomes discussed, and therefore recognizable among buyers.
To create as much word-of-mouth marketing as possible, you need to serve your customers’ needs before your own and stay laser-focused on developing the best product or service possible and providing top-notch customer service.back to menu ↑
19. Cause Marketing
A brand aligns itself with a specific charity or non-profit cause to both do good and show potential customers its charitable inclinations. This will hopefully lead customers to feel good about the brand and want to do business with it.
This will only work when you find a cause that both the customers and the business care about.back to menu ↑
20. Relationship Marketing and Interactive Marketing
Relationship marketing and interactive marketing are almost the same things, as both types involve maintaining constant contact with the audience (polls, events, interactive games, giveaways).
As a result, a friendly attitude towards the brand is formed, due to which it becomes preferable to competitors.
Customer reviews, including those that are chaotically scattered across the Internet, play a large role in both cases.
The logic behind the relationship and interactive marketing is that it will deliver repeat customers who will then generate more revenue than a one-off sale. It also works because it costs more to acquire new customers than it does to keep the ones you’ve happy.back to menu ↑
21. Event Marketing
Event marketing is promotion through events (concerts, festivals, conferences, and others). A company can either become a public sponsor of a ready-made event and therefore please its audience, or organize it.
People who have received positive impressions or useful information will be grateful and remember the brand fondly.
From a realistic example of such marketing, I immediately recall Alfa Future People (the main festival of technology and music), which is arranged by Alfa Bank.
However, what if you are a small coffee shop? Very simple! Whenever possible, take part in various events and use event marketing to the maximum.
Day of the city? Give balloons with your coffee shop logo to passing children. By the way, an example that worked for our client. In advance for City Day, he prepared beautiful balloons with the logo of his coffee shop and handed them out for free to children, who circled the center with them throughout the day.
What is most interesting, after the end of the festive part, many families with balloons entered this particular coffee shop, where they were given loyalty cards for further communication.back to menu ↑
22. Global Marketing
Global marketing is needed by world-renowned companies. It is understood that everything should be taken into account: the interests and needs of residents of different countries, ability to pay, local characteristics, laws, and other factors.
The marketer is faced with the task of writing and implementing a single marketing strategy for different countries, taking into account their characteristics and differences.
And now, thanks to the wide reach of the internet, global marketing is no longer reserved for big companies and corporations. This is something that can be done from the comfort of your home.back to menu ↑
Neuromarketing is based on studying the reaction of neurotransmitters to certain advertising objects: banners, native advertising, special offers, friendly recommendations, and more.
According to the market research, a further strategy is planned, which includes the methods that have received the most positive unconscious responses, and discards the methods that irritate. This allows you to make the advertising environment comfortable and unobtrusive.back to menu ↑
24. Synchro marketing
Synchro marketing is the art of offering some offer or pricing promotion in industries or niches that don’t see steady sales all year round.
Irregular demand is an issue for every business or company because it’s hard to predict revenue. And that is where synchro marketing comes in to help create demand during off-seasons, thus balancing the books a little.
Very often a firm is satisfied with the general level of demand for its products, but it is not satisfied with the state of demand for any particular product at a certain time interval.
Demand may significantly exceed production capacity, or, conversely, the volume of production of a given product may be greater than market needs.
Fluctuating demand is a state in which the structure of demand is characterized by seasonal or other fluctuations that do not coincide in time with the structure of the supply of goods.
Thus, many types of urban passenger transport are underutilized most of the working time, but their number is insufficient during peak hours. In such cases, the level of demand can be changed by switching incentives or as a result of advertising and promotional activities,back to menu ↑
25. Supportive marketing
The most advantageous situation is the presence of full demand, which takes place when the structure and the level of demand for goods and services is similar to the level and structure of supply.
However, even at such a moment, one should not be limited to surface marketing. The level of demand is influenced by two factors: changes in needs and the appearance of the market of similar goods from other firms.
When there is full demand, it is the marketer’s job is to apply supportive marketing. It requires maintaining a sufficient level of demand in daily marketing activities, as well as constant attention to those factors that can change the level of demand.
The employee responsible (marketing job)for conducting supportive marketing, first of all, must solve several tactical problems related to conducting the correct price policy, maintaining the required volume of sales, stimulating sales activities in the right direction, and controlling costs.back to menu ↑
26. Acquisition Marketing
This is a type of marketing tactic that’s sole purpose is to bring new customers to a business.
Acquisition marketing employs the tactics and strategies of other types of marketing but focuses on how to turn those marketing advantages into revenue.
The aim is to create an acquisition marketing strategy that runs on autopilot and focuses is on lead generation from the results you get driving website traffic from other types of marketing.
Most companies do at least some amount of acquisition marketing. As its name implies, acquisition marketing is a marketing strategy designed to bring in new customers.
It can use any number of tactics, including search engine optimization, digital advertising, lead generation—anything designed to persuade a new customer to buy your product or service.back to menu ↑
27. Product marketing
What is product marketing?
Product marketing is a branch of marketing that focuses on strategically bringing a new product or service to market, finding the right customers for a particular product, and creating an appealing pitch to those customers
We tend to take it for granted, but the everyday products you see on the shelf of a store have likely had hours upon hours of strategic planning devoted to their price, competitive positioning, and much more.
Product marketing uses a combination of research, presentation, design, and advertising to ensure a product’s success.
The work of this marketing specialization can take many forms and will depend on the organization, but much of their work is based on research.back to menu ↑
Sometimes the demand for a product or service significantly exceeds the supply. Excessive demand is a condition in which demand exceeds the level of production capabilities, commodity resources.
It can also be associated with the high constant popularity of certain goods and services.
The problem of reducing excessive demand is solved with the help of demarketing in various ways: they increase the price of the product, stop stimulating the sale, etc.back to menu ↑
There are goods and services that the demand for which can be regarded as irrational from the point of view of the well-being of the consumer and society.
This is due to the negative consumer properties of the corresponding goods. Classic examples of such products are alcoholic beverages, tobacco products.
The task of eliminating or reducing the demand for such products forms the basis of countervailing marketing. If demarketing is associated with a reduction in demand for a good-quality product, then counter-marketing presents the product as undesirable, harmful.back to menu ↑
Remarketing helps businesses communicate with people who have previously visited a physical shop, online store, or website.
Its ultimate goal is to maintain contact with potential customers after they visit a business.
When the demand for a given product or service is below the level of the previous period, then in the absence of measures aimed at reorienting the market and changing the supply, it may further decrease in the future.
The declining demand needs to be revived. This is the task of remarketing, the purpose of which is to create a new life cycle for a product disappearing from the market.
Remarketing is also about finding new marketing opportunities to align product offerings with their potential markets.
It consists of any marketing materials that aim to remind people of businesses they have visited in the past, increasing the probability that those people will make repeat purchases.back to menu ↑
31. Development marketing
Development marketing is associated with the emerging demand for goods. Potential demand occurs when a certain part of consumers needs to purchase some good, which, however, does not yet exist in the form of a specific product or service.
For example, many smokers dream of cigarettes that do not contain harmful substances to the body. The process of converting potential demand into reality is the task of developmental marketing.
It is necessary to be able to determine potential demand and coordinate all marketing functions to develop the market in the right direction.back to menu ↑
32. Conversion Marketing
Conversion marketing refers to tactics that encourage customers to take a specific action. That is converting a person browsing your website into a lead and then into a purchaser of your product or service.
Conversion marketing also refers to the presence of negative demand when all segments or most of the important segments of a potential market reject a given product or service.
Negative demand is not uncommon in the market, affecting many goods and services. For example, many consumers show negative demand for various drugs; vegetarians are carriers of negative demand for meat.
In case of negative demand, the task of marketing management is to develop a plan that will contribute to the emergence of demand for the relevant goods to commensurate with the supply of goods in the future.back to menu ↑
33. Incentive Marketing
There are several goods and services for which there is no demand. In this case, we are not talking about the manifestation of negative or positive emotions about the proposal, but about the complete indifference or disinterest of consumers.
Demand may be absent in cases of when certain goods are perceived as having lost all value (for example, glass bottles); when goods are perceived as having value, but not in a given market (for example, boats in areas where there is no water; sleds where there is no snow); when there is no demand for new products appearing on the market because the market is not prepared for their appearance.back to menu ↑
34. Viral marketing
Strictly speaking, this is more of a characteristic than a special type of marketing. Nevertheless, it makes sense to dwell on it in more detail.
In today’s situation, when the Internet and social interaction are stronger than ever, information can spread at lightning speed. There are many conditions for such a lightning-fast, “viral” or viral spread.
Here are some of them: Emotional charge, uniqueness, Value, usefulness, significance, etc. The content and those marketing messages – which you want to share and want to discuss – become viral.
Usually, you start by talking about the value of the products.
The truth is, most of the time when you create an ad, it won’t go viral. No matter how “hype” from your point of view is given to people, in most cases they will pass by.
It is extremely difficult to create viral content and even more so to engage in viral marketing. But that doesn’t mean you shouldn’t. We recommend running a series of experiments to test hypotheses.
Some of the marketing interactions you start with users will likely work better if you add emotion, drive, and strangeness to them.
Above all, avoid damaging your brand’s credibility and a good name in the pursuit of viral effects. Experiment safely and watch the metrics that are critical to the success of your business change.back to menu ↑
If the market offers products that do not cover the needs of the consumer, which causes dissatisfaction, this type of marketing enters the scene.
For example, there is an increase in demand for a product (say, yeast-free bread or low-cholesterol products) that is not on sale, in which case you should resort to developmental marketing.
In carrying out this activity, marketers must determine the potential demand and choose what measures should be taken to produce or supply goods.
They also need to coordinate the work of management personnel so that the need for a product or service is realized in the opportunity to purchase them. This kind of promotion is quite aggressive.back to menu ↑
If the demand for some goods and services decreases or is completely absent, and the attitude towards them can be described as neutral, then this type of marketing needs to be connected.
Consumers are indifferent to a product because its value is not obvious to them, or the market is simply not ready for it.
For example, if another Internet provider comes to a segment already developed by competitors, even with a unique offer, the demand for its services may be very low since potential customers are not sufficiently informed about them, and also do not yet realize the importance and benefits of the offer.
Marketers must find a way to draw attention to a product. Usually, advertising works well, the low cost of the product, when it just enters the market, holding promotions, the opportunity to taste the product, also attracts interest.
Thanks to such actions, the client not only learns about the product, but also begins to show attention and, most likely, will feel the need for it.back to menu ↑
37. PR marketing
PR is the creation of a company’s image on the web. PR marketing consists of constant work with the site, the analysis of visitors, the improvement of the site from a visual point of view.
It is all about Optimizing the site for better indexing in search engines.
- posting information about the site and the organization’s activities in the media and on sites of similar topics
- support and advertising of the site on the forums
- regular website update
- the ability to instantly react to the actions of competitors and processes in the company
PR marketing is low cost and is more credible than advertising appealback to menu ↑
This is almost the same as demarketing, that is, marketing aimed at reducing demand.
The only point is that a decrease in demand occurs for goods that are not approved by society (alcohol, drugs, tobacco).
The most obvious and famous example is Prohibition in the United States from 1920 to 1933.
The goal is to convince people to stop consuming unhealthy foods. This includes price increases, restrictions on the availability of harmful products, and false/negative information.back to menu ↑
This is market research for goods, the adaptation of production to the requirements of foreign consumers, control over the passage of goods from producer to consumer.back to menu ↑
40. Mass Marketing
Mass marketing is marketing to sell products or services to as many people as possible.
This is carried out by an organization in the mass production of one product intended for all customers at once. At the same time, market segmentation and consumer research are not carried out. This approach allows you to sell products at the lowest prices.
There’s no requirement for building relationships. The focus is on volume sales.back to menu ↑
41. Integrated Marketing
Integrated marketing is a marketing strategy that focuses on the importance of a consistent brand experience for the consumer. This means that each branding effort – across all platforms is presented in a similar style that reinforces the brand’s ultimate message.
In other words, no business should have a website that is designed in a certain way and a marketing campaign that looks like it belongs somewhere else.back to menu ↑
This is work aimed to promote marketing within the company – hence the name. Often, top managers and colleagues themselves do not understand what marketing is for and why it is necessary to spend money on it.back to menu ↑
Using the most effective methods of sales and trade marketing. Other goals of operational marketing can be, for example, to achieve the level of sales, profit, and other goals set by the operational plan, ensuring the profitability of various products, territories, markets, and distribution channels.back to menu ↑
44. Real-Time Marketing
Real-time marketing refers to any marketing strategy that uses real-time or up-to-date information. You can’t plan this type of marketing. Instead, a real-time marketing strategy focuses on current trends.
It captures online user information and data, including personal trends and spending history, to provide instant, individual advertisements to that user.
It uses time management technology to improve the efficiency of promotion and sales of goods and services. For example, pay-per-click ads
Finding a logistics model that will deliver the product to the client faster than competitors will bring additional benefits. This approach may apply to all business processes that are involved in production.back to menu ↑
This is a term that describes marketing interconnection as a single mechanism of work. These actions can be concentrated, both within the organization and go beyond its levels by establishing links with distribution and sales representatives.back to menu ↑
This is, first of all, our responsibility within the framework of business development tasks as a whole; this is our competence not only in tools but also in the implementation of a complex effective marketing solution.back to menu ↑
The result of the creativity of a professional marketer. In fact, it is the freedom to make a marketing decision, taking into account the experience, knowledge, consumer behavior in each of the market segments. All this taken together is the basis for developing a creative strategy.back to menu ↑
48. Performance marketing
Performance marketing is a type of digital marketing that only costs businesses money when it delivers a tangible result.
This depends on what a company wants to measure, performance marketing is judged on the number of impressions, clicks, leads, and sales.
This is simply the achievement of business goals through the most productive communication with the target audience at all stages of the customer’s life cycle.back to menu ↑
49. Territorial marketing
The concept itself appeared quite recently (in 2002), and it means marketing in the interests of the territory.
In simple terms, the main task of such marketing is to “sell” the territory to potential buyers to improve the lives of people living in this territory.
The most famous examples are advertising costs to attract a tourist flow.
For example, Greece spends about 100 million euros annually advertising its resorts to attract tourists. Among our well-known territorial marketing projects is the Olympics in Sochi.
According to official data, about $ 52 million was invested in the construction and promotion of this facility, while revenues from the Olympics amounted to about $ 80 million.
This is done through commercial, political, social, and other activities based on the principles of marketing. The main aim is to create, maintain, or change the relations and behavior of individuals and organizations of a specific territory, and changing the image of this territory.back to menu ↑
50. Mobile marketing
This is not even marketing, but something in between (direction) between offline and online marketing.
A way to promote goods and services using mobile devices. It includes SMS, MMS, applications, instant messengers.
Consider an option with messages from various companies. This type of marketing is dying since people read SMS less and less.
But if you look at messages not as standard SMS, but as messengers (WhatsApp, Viber, telegram), then everything becomes different. It is especially fashionable now to build communication through a chatbot.
And one more practical example, which you can also take on board. This is the interaction through MMS, which many believe are dead.
But when recently one of our clients made a mailing list to clients using MMS (pictures that come to the phone instead of text), we saw a different picture.
Moreover, the most interesting thing is that this kind of mailing comes directly from operators and you can tune in to people according to several criteria.
For example, you can track it by geolocation and, as a result, send mailing only to those subscribers who are currently not far from the store/office.back to menu ↑
51. Network Marketing
Multilevel marketing. The concept of developing the sale of a product or service by attracting distributors, who can also attract distributors.
Moreover, the last attracted distributors will also have all the rights to sell.
The earnings of each distributor depend on the amount of commission from each attracted new distributor. Among the most famous companies selling products based on network marketing principles are Faberlic, Amway, Mary Kay, Avon.
Recently, network marketing has received a second wind in Russia. The quick development of social networks helped him in this.
In particular, Instagram and one of the ways to promote it is mass following.back to menu ↑
52. Bulk (undifferentiated marketing)
Remember the right marketing? When you choose the target audience, prescribe the client’s avatar, describe the property, advantages, benefits of the product, make several products for different pains of the target audience?
In mass marketing, all this is not important. You are making one product, completely ignoring the difference between your target audiences.
Enter the market with one single product that you think should turn a large number of interested consumers into buyers.
Sometimes it’s a kind of aggressive marketing.
An excellent strategy in the presence of massiveness and large, or rather very large, promotion budgets.
Examples of successful mass marketing are Coca-Cola and Ford (cars for any person, any wallet, and any purpose).
True, in many respects they succeeded in all this thanks to large budgets and minimal competition.back to menu ↑
53. Differentiated Marketing
Typically, this is the path taken by manufacturing plants entering the market. They break down their products into several product segments (milk/kefir/yogurt/prebiotics), each of which caters to the needs of a different target audience.
Accordingly, marketing is also built, adjusting to individual segments of the target audience.
It is a form of marketing that takes care of the non-standard needs of customers. The company evaluates various market segments and selects those in which it will operate. At the same time, enterprises develop their strategy for each area.back to menu ↑
54. Concentrated (targeted) marketing
Concentrated marketing happens when a brand has developed a product precisely for a very well-defined market.
In the circumstances of hyper-competition in the market, it is concentrated marketing that is considered the most suitable for the development of small brands and businesses.
Targeting a specific audience, identifying and solving all needs with a product or service.back to menu ↑
What other types of advertising are there:
1. Display advertising
This type of digital marketing is also called banner advertising. Ads are aimed at increasing the companies popularity. Clicking on the mouse button takes the user to the merchant’s website.
The link directs to that section of the site where a potential client can immediately make a purchase, place an order. Display advertising is usually aimed at a specific type of product that is in demand.
2. CPA advertising
CPA (Cost Per Action and translated from English as “pay per action”) is a specific model of payment on the Internet for advertising.
In this case, the advertiser pays for certain actions that are performed by users on his site.
3. Mobile advertising
Mobile advertising is a type of internet advertising in which contact with the user occurs through mobile devices in form of several advertising messages.
From year to year, mobile advertising becomes more and more creative and interesting in terms of methods of communication with the end-users.back to menu ↑
The types of marketing are numerous and varied, however, without knowing the characteristics of the target audience, it will not be possible to achieve an effect for any of them.
A competent marketer will be able to draw up a psychological portrait of a client, based on it, choose the optimal direction, and effectively implement the tools in practice.