Shopify vs Vtex: Which is the Best eCommerce Platform?

E-commerce is growing rapidly in the public eye, offering multiple benefits to both businesses and buyers. Platforms such as Shopify vs Vtex are functional spaces for online commerce, but which one is the best?

Although they seem to be all very similar platforms at first glance, they offer different facilities and solutions, which adapt better or not, to each commercial interest.

This article will analyze the two eCommerce platforms widely used today: Shopify and Vtex.

What is an E-Commerce Platform?

An e-commerce platform is a technological tool that allows the commercialization of products on the web, using catalogs, templates, virtual payment methods, and databases according to the interests and needs of companies and their customers.

The ideal platform for each business is the one that provides the functionalities that the business needs to guarantee users and customers a satisfactory experience throughout the purchasing process.  

Scalability, security, and adaptability to mobile devices are some of the guarantees that any platform should offer to entrepreneurs looking for a place to develop their virtual store. 

According to the report of the Argentine Chamber of e-commerce (CACE, 2021), ¾ of the purchase orders and invoices obtained by businesses came from their eCommerce platform.

Shopify vs Vtex: Pros, Cons, and Features of Each Platform

Below we provide an in-depth analysis of eCommerce platforms Shopify and Vtex.

A Linkedin poll showed that Shopify and Vtex stood out among the platforms most chosen by voters.



What is Shopify? Shopify is the eCommerce platform of choice for more than 2 million merchants worldwide. This technological solution offers the necessary tools for companies to have their own online store and position themselves competitively in the market. 

Below we will provide an exhaustive analysis of its advantages and functionalities.

What are the main features of Shopify?

Shopify presents numerous features, here we mention the most important ones: 

  • Mobile-friendly online commerce (Shopify app): this platform offers the option to integrate a shopping cart designed for mobile devices. This way, you ensure a good consumer experience with your store.
  • Intuitive configuration and website customization: it offers pre-designed Shopify themes and templates that can be easily and intuitively modified. In addition, this platform allows you to edit the HTML and CSS code of the store, to customize all the details you want. 
  • Complete website and domain creation: this technological solution allows you to host your entire website, blog, and online store in one place – site updates are automatic! Moreover, you can use your previously assigned domain name or purchase a domain name through Shopify.
  • Free SSL certificate: this level of security guarantees the protection of all data handled on the platform. 
  • Multiple shipping options: with Shopify, you can choose to ship for free, set fixed or flexible prices based on volume and weight, or receive automatic rates from shipping companies.
  • Numerous payment gateways: this tool offers 100 payment gateways that you should consult to determine which ones are available in your country. 

What functionalities does it offer?

The most important features of this eCommerce platform are: 

Online store management: Shopify records customer information to learn about their buying habits and determine trends. 

In addition, it allows you to send automatic and personalized emails and perform refunds with an updated business inventory and much more from the Shopify website. You can prepare orders from your mobile device!

Shopify SEO Techniques Implementation: Shopify allows you to execute on-page SEO practices such as h1 tags, title, and meta tags. It also automatically manages your sitemap when you add items, products, or web pages. 

Shopify integration with social networks like Facebook, Twitter, Pinterest, Instagram, and Tumblr is a great feature. Your customers will be able to make purchases from Facebook without leaving this platform.

Product management: this tool allows you to manage inventory, it offers an unlimited catalog of products, and there may be variations in terms of sizes, colors, materials, etc. 

It also allows the display of several images per product and the sale of digital products, all from the same platform.

Reporting and statistics: Shopify offers a control panel from which you can analyze everything that happens in your online store. You receive information about the best-selling products and those that, on the contrary, do not sell. 

In Shopify, you can integrate Google Analytics and get detailed metrics and relevant reports to make timely decisions.

Customer service: Shopify’s customer service is available 24/7 via email (English and Spanish), phone, and chat (English). In addition, this platform has a well-established community that is an essential support for merchants.

Advantages of Shopify Platform

Among the advantages of Shopify, we can mention:

Intuitive and customizable website: you can easily design your site to your liking. In addition, it can be managed without the need for Shopify developers. On the other hand, Shopify’s great advantage is to provide an expert in development or marketing so that your store is highly successful. 

It is a Software as a Service (Saas): being hosted in the cloud, it offers multiple advantages and facilities, such as speed, security, unlimited storage, and access from any place or device. 

Multiple selling spaces: with Shopify, you can sell from your website, blog, Facebook, WordPress, or its buy button, which lets you add products to any website.  

Automatic updates: with Shopify, you have all the features updated without any effort on your part. 

Strong customer service and community: As a Shopify Partner, you have access to 24/7 customer service and access to a strong community that gives you help and support from anywhere, anytime. 

Shopify mobile app: the platform’s app provides a satisfying experience for those accessing it from their cell phones. 

Shopify Disadvantages

Here are some disadvantages we can find on Shopify, we mention: 

Phone and messaging support in English: the language issue can be a barrier for the Spanish-speaking world.

Limited cost-free templates: most of the designs are paid for.

Paid plans and commissions: although it offers free functionalities and commissions, the service is considerably optimized with paid plans, which can be costly for some merchants. 

It is not open source: its code is not accessible; therefore, it cannot be viewed, modified, or distributed as deemed necessary.

Shopify pricing

The eCommerce platform offers a free trial for 14 days. Then you will have to choose between the following plans: 

Basic Plan: for small businesses. Its cost is $29 USD per month. 

Shopify Plan: it is ideal for medium-sized, growing businesses. Its cost is $79 USD per month.

Advanced Plan: for large businesses that require advanced reports, its price is $299 USD per month. 

The plans differ in terms of available accounts for employees, commissions, number of branches with inventory, and the type of reports issued, among other functions.



Vtex commerce is a digital eCommerce platform that has more than 2500 brands with online stores, including Coca-Cola, Walmart, Black, and Decker, among other large multinational companies. 

Below we will analyze this commercial solution so that you can get to know it and take it into account when choosing a platform for your online store. 

What are the main features of Vtex?

  • Integration of all sales channels: vtex combines the physical store, e-commerce, marketplaces, mobile sales, websites, dropshipping, and all channels in a single management platform.
  •  Low code development platform: with this type of development, which combines native and proprietary technology, you can create applications automatically. 
  • Vtex Partner Ecosystem: as a vtex partner, you have unique benefits such as joint marketing and customer support. 
  •  Virtual store adapted to mobile devices: your business e-commerce will be fully responsive with vtex.

According to Vtex, in 2021, customers tripled sales compared to pre-pandemic time.

What functionalities does Vtex offer? 

Intelligent search through Artificial Intelligence: with vtex, you have a tool that seeks to understand consumers’ intentions and provide information to increase conversions. 

Vtex offers personalized and guided searches and creates dynamic pages ensuring that consumers have positive experiences with the brand.

In addition, the APIs (Application Programming Interface) featured in this tool ensure automatic indexing of site content and intelligent canonical URLs, guaranteeing the best search engine results. 

Direct-to-consumer Launchpad solution: this platform enables consumer goods companies to get closer to consumers and offer seamless sales, logistics, fulfillment, and delivery services, ensuring a comprehensive customer experience and positive profitability for the business. 

Development framework: enables the development of online stores quickly and with high performance. You can create or reuse all the components required through a modular architecture and create a site in an agile way. 

Centralized management: vtex is a CMS platform that allows you to create and manage content based on Vtex themes and templates without the need for programming. It has A/B tests to analyze the performance of the store.

 Business logistics: with this vtex functionality, you will be able to control and monitor everything from the warehouses to the last mile of the shipments. 

Advantages of Vtex Platform

Offline navigation: uses Progressive Web Application (PWA) technology that enables offline navigation and guarantees satisfactory user experiences.

Digital ecosystem: vtex allows combining native solutions, marketplace, and order management with third-party services and customized applications in order to enhance commerce in a collaborative and scalable way.

Use of APIs: vtex APIs allow the platform to be extended and adapted as the business evolves. It also facilitates the collection of data from all channels and suppliers to provide valuable reports that show the business’s profitability. 

Use of Artificial Intelligence (AI): with the help of advanced technology, you will have complete and detailed visibility of the results obtained. 

No updates are required: vtex has a multi-tenant Saas architecture that is always up to date, providing the merchant with the latest version.  

Disadvantages of Vtex?

Costs subject to business factors: a disadvantage of vtex is that its cost is subject to business sales, which may not be beneficial for some merchants.

Complaints about poor customer service: on the web, users may find the service provided by vtex unsatisfactory. 

Vtex Pricing

Vtex has four different plan options: On-Demand, Business, Corporate, and Enterprise.

The services offered are mainly differentiated by the activation of the multi CDN, access to APIs, advanced security schemes, among other functions. 

The costs are made up of an annual fixed price and variable monthly prices according to the business’s sales.

There is also a fee for account support and maintenance. 

To know the precise values of each plan, private consultation is required and dollarized. 

Shopify or Vtex

Simple! It will depend on your needs and budget. Here is a table that can help you summarize the pros and cons of each platform to help you make the best decision.

Business typesSmall and medium businesses. With Shopify Plus for enterprise businesses.Large businesses and retailers with online sales.B to B – B to C 
Free Version
Trial periodYesNo
In the cloudYesYes
Supported platformsWeb- android – iOS EmailForumWeb EmailForum
AssistanceBy telephone24/7 MessagingPersonallyOnlineBy telephone–Online
Integration with social networks
Integration with Google AnalyticsYesYes
Report generationYesYes
Integration with marketplace

Shopify or Vtex: How to Determine Which is Better?

While vtex is a highly scalable and secure platform, Shopify is already widespread worldwide, favoring the consolidation of communities for mutual collaboration. 

Vtex started in Brazil and is now beginning to spread across Europe.

Shopify is an easy, intuitive, and fast application tool, which is highly proven by the thousands of businesses that use it. 

Vtex offers advanced technology but requires more knowledge to develop the online store. 

The research is substantial, and in order to choose a platform, the type of business being handled, the goals, and which platform is more adaptable and valuable to the demands of the business and, most importantly, the needs of the customers must all be considered. 


Suppose you are thinking about an eCommerce platform to develop your virtual store. In that case, we provide you with information about the Shopify and vtex platforms since both tools offer multiple functionalities so that you can take your company to another level.

While Vtex is in full growth and offers the latest technologies to provide a guaranteed quality service, Shopify is one of the most used platforms worldwide, and its ratings give us an idea of the satisfaction felt by merchants who use it.

Now you know the choice of platform for your eCommerce will depend on your goals, the type of business you manage, and your customers’ needs.

Aurora Lane

Aurora Lane

Aurora Lane is a full-time blogger and affiliate marketing expert. Join Aurora on to learn how to scale your influence online fast. This is the corner from where she shares content on strategies, techniques, tactics, and proven tools to help you build the perfect digital business. She also reviews the best software to run your online business.

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