20 Ways To Write A Blog Post That Audience Love

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Are you wondering how to write a blog post that makes an impact? Writing great blog posts isn’t easy. But it’s not rocket science either!

You may be wondering what is a blog post? A blog (a shortened version of “weblog”) is an online informational or discussion website published on the World Wide Web consisting of posts

Posts are typically displayed in reverse chronological order, with the latest posts appearing first, at the top of the web page.

Most people that visit your blog post usually leave without reading it all the way through.

And the worst part is that an even larger percentage of people who see your blog post whichever social media platforms you use never even click on it.

You really only have 2–3 seconds to grab your user’s attention, convince them to click, and actually read your blog post.

How do you make sure that your content marketing efforts aren’t going to waste? Follow these blog writing tips,

In today’s blog article, I’ll show you what makes a good blog and share some tips on how to write a successful blog post that’ll bring in a lot of traffic.

Bloggers looking to promote their blogs, grow traffic, or even maintain their existing organic search rankings, face an uphill battle heading into the future.

Google is sending less organic traffic to websites today. On top of that, there’s been an increasing trend toward plunging free social reach and engagement on major platforms like Facebook, Twitter, and LinkedIn.

According to the latest blogging statistics, most blog posts actually get less than 4 social shares and 0 backlinks.

Competition for eyeballs is skyrocketing with more than 4 million new blog posts published every day.

That’s why learning how to write a blog post that stands far above the competition in providing tremendous reader value is very crucial.

Let’s begin!

Note: If you are totally brand new to all this and don’t even have a blog yet, no worries. Here’s a killer article that will show you how to start a blog: an easy, free step by step guide.

How to Write a Blog Post

Here are the steps you’ll want to follow to write a successful blog post.

1. Know your audience.

Before you start writing your blog post, make sure you have a clear understanding of your target audience.

Knowing your target audience is the first step to start a blog post.

To deliver value to your readers, you need to write about things they want to know about, not just what you want to tell them.

Ask questions like: What do they want to know about? 

Your most important mission at this stage is to know what your target audience is interested in.

Keep in mind that understanding your audience is much different than the activity of simply doing keyword research and identifying opportunities that could bring in readers.

That’s attempting to solve your traffic problem backward.

When I was doing my research for this blog article, I began to see some common searches:

  1. Many people were referring to their first blog post or for beginners. For example: “How to write a blog post for beginners, How to write a blog post on WordPress.
  2. Some people were searching based on time, where they were looking to get the post written fast. For example: “How to write a blog post fast”.
  3. Others were very specific in that they were writing. For example: “How to write a blog post to drive traffic, How to write a blog post for SEO.”

There are more segments, but from the 3 points above it’s clear there are 3 different types of audience searching in this space:

  1. Beginners and first-time blog post writers, who may either be learning how to write a blog post for their blog or they could be an intern in a marketing department looking to make a good impression.
  2. Experts blog post writers who are probably being paid per blog article or word. These people want to write a blog post fast but aren’t necessarily looking to produce quality.
  3. A marketer with a very clear business goal in mind – search engine optimization, driving traffic to their website, and keeping readers on their website once they get there.

Keyword Intent: What Do Your Readers Want to Learn?

We have looked at three different segments of people reading your blog article and we already drilled into what they want to achieve.

From here, your job is to get inside their head and consider what they want to learn from your blog article.

If you do this job well, they’ll read it from beginning to end. If you don’t, they’ll bounce away from your post immediately.

  • Beginners who are new to blogging. They don’t need to write faster, nor do they want to improve SEO.

Instead, they are best served by understanding the fundamentals of writing something well. Give them some blog post template.

  • Those who want to write a blog post fast are going to be looking for ways on researching quickly, structuring articles quickly, and typing quickly or possibly using text-to-speech tools.

If this is your audience, your task is to show them how to write faster. For example: by using an outline to write faster, avoid editing as you go

  • Marketers, on the other hand, want to learn how to do content marketing for their business well that is better than their competition.

If you are writing for this audience, write more about SEO since these people want to know how to get the number 1 spot in Google and keep people engaged in their content when they click through.

They won’t waste their time with cheap content written in a few minutes, and they’re no longer beginners.

The goal is not figuring out which topics are popular in general. You’re trying to figure out what your audience wants to know, as it relates to your own interests.

Instead of guessing what your audience needs or wants, try to make data-driven decisions by doing industry research and competitor analysis.

There are tons of resources out there that you can use to make life easier. Below are some of our favorites:

SEMRush: This is a paid tool, it works extremely well and allows you to spy on your competitors and steal their best ideas. It is also the best SEO toolkit and backlink management multi-tool

Twitter Advanced Search: Simply type your keyword and select the filter “questions” and it will show you all the questions that folks in your industry are asking.

And in case you’re running out of blog post ideas, we’ve created a list of 41 ways to find blog post ideas as well as types of blog posts that are proven to work.

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2. Identify and research your first blog post’s topic.

What to write in a blog? Before you write anything, pick a topic for your blog post. The topic can be pretty general to start.

For example, if your company is about SEO toolkit then your post might be about the beginner guide to search engine optimization.

This is also a perfect opportunity to do a little keyword research:

The first process starts with identifying topical focus areas, then digging into keyword research to find ideas readers will want to read about the most.

This requires understanding two basic keyword research concepts: keyword volume and keyword difficulty.

Keyword volume refers to the volume (or number) of searches for a particular keyword in a given timeframe (usually a month).

Keyword difficulty (also known as “SEO difficulty” or “keyword competition”) is the process of evaluating how difficult it is to rank in Google’s organic search results for a specific term.

You’ll need a keyword research tool for this. There are tons of free and paid options out there to choose from too. Here’s a small selection:

Ubersuggest is an excellent tool to start out with. Another good option is Semrush, though the free plan only lets you look up 5 keywords per day.

Look for a keyword that’s both high in search volume and relatively low in competition.

The higher the keyword volume, the more opportunity there is to drive traffic. Meanwhile, the higher the keyword difficulty score, the more work you’ll need to do before you can rank.

For each topic, build a list of keywords that your blog post will include. This entails sorting out which keywords are most relevant to one another and sorting out keywords that aren’t relevant at all.

EDITOR’S NOTE

Not sure what to write about? Use SEMrush Content Gap tool to get some inspiration.

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3. Write Compelling Headlines

As humans, we judge a book by its cover and a blog post by its title.

If you don’t have an amazing blog post headline, then there’s a very good chance that your blog post will not be read or shared.

That’s why your blog post title is crucial for the success of that article.

Your headline can make or break your entire post. It’s important to nail this step.

Strong headlines are marketing tools in themselves. They represent your blog post across social media platforms, in Google search results, and within emails.

According to CopyBlogger’s How to Write Magnetic Headlines ebook, only about 20% of readers actually read a post’s full content.

That means you only have a few moments to convince your visitors to look at your content. What’s more, if you’re selling something via your blog, 73% of the buying decision is made upon reading the headline.

How do you write a captivating headline that’ll encourage people to read, click and share?

BuzzSumo recently analyzed 100 million headlines.

  • Start Your Headline With These Phrases: Headlines that start with these 20 phrases tend to get the most shares (x represents a number):
  • Use numbers: It is well known that list posts with headlines that start with numbers gain above-average social shares. Five best performing numbers in headlines were 10, 5, 15, 7, and 20. Use the current year in the headline, making it stand out visually in organic search results and very quickly communicate to readers that this guide is up-to-date for them.
  • Include your target keyword phrase: This headline includes the “how to write a blog post” root keyword phrase that’s at the core of exactly what potential readers are hoping to learn how to do here, which is good for both SEO and matching reader-intent).
  • Add Brackets and Parentheses: This is one should be your favorite headline hacks. A study by OutBrain found that adding brackets to headlines can improve CTR up to 38%. Which also tends to make it pop visually on a search engine results page.
  • How Many Words Should be in your Headlines?: Let’s look at another interesting finding from that BuzzSumo study. They discovered that the sweet spot for headline length is between 12-18 words. As headlines get longer or shorter the average number of Facebook engagements declines.
  • Optimize for EMV (Emotional Marketing Value): Emotional headlines get LOTS of clicks. And now there’s data to back this up. CoSchedule recently published a blog post headline study. Specifically, they analyzed a million headlines for “EMV”. And they found a clear correlation between high EMV and social shares. You can measure your headline EMV score using this tool from the Advanced Marketing Institute.
  • Weave in a secondary keyword: add the (important) secondary keyword phrase eg. “Free Blog Post Template” into your headline. It can be something no other current guides or competitors on your subject are offering readers (one of your competitive advantages with your blog post) and another quick indicator of what readers can expect to get with this article.
  • B2B Headlines: BuzzSumo study I mentioned earlier also analyzed a subset of B2B post titles. And they discovered that these 20 phrases work GREAT in B2B:
  • End Your Headline With These Phrases: Finally, below are the most popular phrases that end headlines by the number of Facebook interactions (x represents a number).

We recommend that you run your headline through IsItWP’s headline analyzer tool which also gives blog writing tips on how to improve your headline.

CoSchedule’s Headline Analyzer is a tool for writing and testing headlines before you publish. It’s available online at no cost (and it’s also built into CoSchedule too). Write 20 to 25 headline options per post and aim to score 70 or higher.

You can also use the EMV headline analyzer to find the emotional marketing value of your headline.

You can also use OptinMonster’s new headline analyzer tool. This free analyzer will make sure you’re writing the most clickable and SEO-friendly headlines that bring in more traffic.

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4. Write a Captivating intro

You know how much first impressions matter, right? If you don’t hook your readers immediately, you will lose them forever.

You have one sentence, two at most, to entice readers and draw them into reading your blog post. Journalists call this the lede. “Don’t bury the lede,” they say.

You can do this in a number of ways: tell a story or a joke, be empathetic, a quote, a question, or a bold, audacious statement or grip the reader with an interesting fact or statistic. You only have one shot. Make it count.

Instead of trying to bait readers into consuming a full article before reaching the answer, they’re seeking.

Learn how to write a blog post that gives them their answers right away, then use the rest of your content to show them why and go into further depth for those who are particularly engaged.

How do you do this?

  • Starts with a problem. Begin with the exact problem readers want to solve. Just let your reader know EXACTLY what to expect. That way, when someone lands on your post, they know they’re in the right place. Here’s an example: Today am going to show you exactly how to start an email list or how to start affiliate marketing.
  • Then promise to deliver a solution (proof). Here’s where you show people that you can deliver. You don’t need to read hundreds of words before your post promises to solve the issue. Specifically, you want to prove that you know your stuff.

You can show proof with:

  • Personal results
  • Years of experience
  • Number of clients
  • Credentials or certifications

Here’s an example: In fact, this is the same process that helped me grow my Instagram followers by 48% over the last 30 days.

  • Makes the problem relatable. Drops the reader into a relatable scenario. Get specific about something from your post. For example, you can tell them that the steps in the post aren’t super technical.
  • transition: Try to end your intros with a transition sentence. In my experience, this transition helps push people to read the next section. For example: ” Let’s dive in”

Describe the purpose of your post and explain how it will address a problem the reader may be experiencing.

This will give the reader a reason to continue reading and offer a connection to how it will help them improve their work/lives.

Here are some blog writing tips to build your introduction:

  1. Value: Share the value your readers will get if they continue to read your blog post. What’s in it for me?
  2. Fact: Start with an interesting fact or stat about the content within your blog post. Alternatively, you could start with a fact or story that may seem unrelated, but tie it in through the introduction.
  3. Question: Ask a question to help your readers understand the answer is covered throughout your blog post. For example: “What if you never had to worry about {something} ever again?”

The quicker you can establish relevance to your reader, give them a strong reason to believe they’ll find what they’re looking for in your blog post, the more likely they’ll be to dig into your piece and share it with others.

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5. Tell a fascinating Story

Storytelling is one of the oldest arts. As far back as anyone can remember, people told stories to each other; and as far back as the memory goes, people listened to stories.

Importance of storytelling

Storytelling enables bloggers to develop a deeper connection with the audience. Storytelling is a fundamental human experience that unites people and drives stronger deeper connections.

Storytelling is a powerful method of learning. Storytelling can be a powerful tool that enables bloggers to understand what is going on in the marketplace and what that means for the customer, consumer, society, brand, and company.

These reasons alone are enough evidence that you should learn how to write a blog post in a format that tells a story for your readers to travel along with.

In addition to being an important strategic tool, storytelling can be an important tactical tool that lets blog post writers engage audience/consumers in a fragmented media world.

It gives your consumers a totally different entry to your blog article.

If you’re unsure of where to find inspiration for stories to tell as you learn how to write a blog post that’s more personal and compelling, start with:

  • Your own experiences.
  • The experiences of your readers.
  • Something you’ve created on your own.
  • Things you’ve read.
  • You can even write a story in collaboration with your readers.

And if you want a little more guidance, check out my list of blog post ideas that’ll steer you in the right direction with more clear prompts and inspiration.

Telling a story will help you to be open and persuasive.

Characteristics of a persuasive person:

1. Credibility – Your readers not only need to believe in you, but they need to believe in their own ability to produce results.

That’s where providing easily consumable and actionable content will come into play.

A great way to create more bite-sized content is to add images every 100 words or so. In fact, images can boost content credibility by 75%.

2.Likeability – If your reader doesn’t like you, everything else is irrelevant. Naturally, people are skeptical of perfection. Be exposed, tell your story, and document the imperfections. 

This study reveals that businesses who are more authentic and emotional in their content increase their word of mouth marketing by 3X that of those who don’t lean on emotion.

3. Urgency – You need to help your readers get over their tendency to procrastinate. The way to do that is to emphasize the urgency.

Why does the information in your blog post matter today? A genius way to insert call-to-action in your post is to create content upgrades.

Backlinko improved their conversion rates by 785% (in one day!) using this method.

4. Authority –  Your authority is increased by creating comprehensive, data-driven content with unique insights.

The more authority you command, the more people will bet on you to deliver the transformation that they seek.

5. Reciprocity – Attention is the currency in the online space. When someone gives you their attention, you reciprocate by providing value with no strings attached.

In fact, giving away your best content for free can grow your business by 290%.

6. Authenticity – Who is ever their absolute authentic self in every scenario? Seth Godin describes authenticity as consistency.

It means showing up day after day with a corresponding message. If you’re shaky with your ideas or complacent about the way that you express them, you won’t hold up to scrutiny.

study of 27,000 consumers revealed that consistency is critical for trust and loyalty.

Learn how to write a blog post that leverages storytelling and you’ll remain memorable to your readers.

That leads us to the next step – how to write a blog post outline?

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6. Use Shorter Paragraphs and Subheadings

Want people to read your content? AVOID giant walls of text.

Sometimes, blog posts can have an overwhelming amount of information.

The trick is to organize the info in a way that the readers aren’t intimidated by length or amount of content.

That’s where formatting comes in and it is super important for blog posts.

Most of the time people skim through the content before they actually decide to read it, so we always recommend breaking up your article with subheadings.

Studies have revealed most people read about 20% of the text on a web page. 

Skim reading is the new normal, it makes sense that you should write your blog posts in a manner that’s conducive to this consumer behavior, right?

Anything you can do to make it easy on the user’s eyes is going to help them read your blog post (and take the action that you want them to).

Subheaders break your content up into easy-to-read chunks.

For example, my post “How to find blog post topics” has A LOT of content.

I broke up the content into lots of little chunks. And added a table of content to point links that take you to each section.

Another quick tip is to use shorter paragraphs to help your readers work their way through your post.

Stick to paragraphs that are 1-2 sentences long.

Why is this important? Short paragraphs are easier to read. (Especially on mobile devices).And to help our readers absorb all the information coming their way in a short amount of time as possible.

Remember, blog posts are designed to give highly focused, quality information in a short amount of time.

In other words, we know our audience wants to know how to drive traffic, convert leads, and increase their revenue.

Organize your ideas through subheadings and keep your paragraphs short and scannable to help your reader absorb more information in less time.

In one usability test by Nielsen research, scannable and objective copywriting resulted in 124% better usability compared to a more traditional blog post format with larger blocks of text.

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7. Use Bullet Points

As mentioned earier, people tend to skim blog posts before they decide to read it. That means you need to make sure to highlight your best information. That way, they can quickly see that your post is worth their time.

Aside from subheadings, bullet lists are perfect because they’re very easy to skim through.

Bullet points will help you organize and emphasize information quickly and effectively, especially in emails, blog posts.

The purposes of bullet points include the following:

  • Scanning a blog post for important information,
  • Drawing attention to important information,
  • Communicating efficiently with your audience.

Here are some writing tips that we use on how to use bullet points that people will actually read:

  • Make sure all items in the list are related to each other
  • Express clear benefits. Think of bullets as mini-headlines.
  • Use the same font and margin width in each bulleted point
  • Keep bullet points short, preferably no more than three lines long
  • Remember bullets are not sentences. They’re just like headlines.
  • Begin all items with the same part of speech (active verbs work well) and make sure they are in parallel form
  • Keep your bullets symmetrical. 1-2 lines each.
  • Make all bullet points approximately the same length
  • Make sure the format is consistent within each list
  • Emphasize the beginning of each bullet point to make the list skim-friendly
  • Avoid bullet clutter. Don’t write paragraphs in bullets.
  • Use periods at the end of each line only if they are complete sentences

Effective bullet points rely on effective headings in blog posts.

Use headings to signal to your audience what information your bullet points cover, which will make your document easier to scan for readers and help you organize your information effectively.

Bullet points are an excellent way to spoon-feed your audience in a way that keeps them coming back for more.

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8. Use Images

Humans are very visual creatures. The human brain processes visual content a lot faster than text-based content.

That’s important to keep in mind when it comes to learning how to write a blog post that’ll capture their visual attention long enough to provide meaningful value to your readers.

More than 50% of our brains are used to process visual information, compared to just 8% for our sense of touch and 3% for our sense of hearing.

That’s why adding captivating images can help boost your engagement.

There are tons of awesome free resources for finding high-quality royalty-free images like Unsplash.

But honestly, you’d probably be better off taking your own photos or creating your own images. Stock photos are great when you’re in a pinch (and we definitely use them from time to time!), but they aren’t super personal.

Use Shutterstock, a premium stock photo site. This allows us to create custom images for our post’s featured image.

Don’t be afraid to use a ton of visuals in every post. For examle: Screenshots, Charts, Pictures and Infographics.

Visuals break up the text and reinforce your ideas. When it comes to photos, life-like images work much better than cheesy stock photos.

How Many Graphics Should a Post Include?

The answer is to use a lot of images. How many images should a post include (in a technical sense)?

  • Neil Patel recommends adding one image per 350 words. This is a good rule of thumb for maintaining a balance between images and copy.
  • Robert Katai says “it depends.” But he has written this detailed guide to help you determine which images you need based on the type of post you’re writing.
  • Mediavine’s Eric Hochberger recommends “as many as your content will justify.” This echoes Robert’s advice above.
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9. Design

Increase your font size: This is important. If you’re designing a website that will be mobile-friendly, there is the only strict rule. Use a text input font size of at least 16px.

While small text can look cool to some, it’s difficult to read, even for your younger readers. Larger font sizes can also increase reading speed and comprehension.

16px is the ideal font size for your main body text. It is not too small or too big, so it really helps improve your paragraph’s readability.

In fact, the font size we use in the main content areas of our articles is 16px.

Too many styles of fonts can make your website look messy and unprofessional. It will also slowdown your website. 

People might have a hard time figuring out what are the important messages you are trying to communicate.

You want to keep the number of font designs on your website to no more than 4.

  • 1 font style for Headline or Page Title
  • 1 font style for Subtitles (optional )
  • 1 font style for body content areas
  • 1 font style for quotes

Don’t use messy fonts that are hard to read: Picking a font design for your main content is very different than choosing a font for your title/headline/logo.

The purpose of your website content is to deliver useful information about your product or service offerings to your readers. So readability is very important here.

Don’t complicate things with stylized font designs that can be hard to read.

Use margins and spacing: Margins, the blanks space between content and page edges, can help balance your design and make your content easier to consume.

Include plenty of blank space around blocks of texts to make them more readable and less visually stressful for your readers.

One of the easiest ways to make your content easier to read is to add enough spacing between each line.

Don’t use too many font colors: Color is a powerful branding tool.

When you are choosing a color for your fonts, only pick 1 or 2 brand colors that truly represent you or your business to use in your headline or sub-headlines.

Anything more than that will just look messy.

Keep in mind that this should all be done on a budget—especially while you’re in the beginning stages of learning how to write a blog post.

Rather than hiring a graphic designer to create an entirely custom layout for your blog, I recommend using one of the best WordPress themes like Astra that comes with an array of well-thought-out, mobile-friendly template designs already built-in to the product.

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10. Be Authentic

Write Like You Talk.

Don’t overlook the style and tone of your writing. Both these elements can make a big difference.

Writing like you’re talking to your reader can make them feel like they’re having a conversation with someone, rather than actually reading a post. This is great for building a loyal readership.

Read what you write out loud.

Doing that makes awkward sentences and bad punctuation become obvious, because as you read, you’ll naturally “stumble” over the parts that need to be fixed.

As you read your writing aloud, pay attention to those places that tend to trip you up — they may need some additional work.

Eliminate grammar errors using grammarly.

Good writing is like a conversation between the writer and the reader. So when you’re writing, think about how you would explain your topic to a close friend who was sitting next to you.

If you were having a conversation with that person, what words would you use? What would you talk about first? What examples would you give to help them understand your topic?

Approaching your writing this way will help you write copy that’s more informal and conversational in tone, that better engages your audience. As it happens, it’s also the best way to write sales copy.

If you write the way you talk, you’ll be more inclined to use common, everyday words that you would normally use in conversation.

One recent study found that only 48% of people in the US trust brands, down from 58% in 2017.

That makes it more important than ever to learn how to write a blog post that forges a genuine connection with your readers—built on a foundation of trust.

Authenticity is about staying true to what you believe, not about your image— to be brave to express your genuine feelings and opinions.

Authenticity can help your blog stand out and will absolutely benefit your business in four major ways:

  • Grow Your Brand Equity: Authentic brands carry with them an invaluable cachet that’s critical to the opinions of your customers and investors. The brand equity that’s generated from true authenticity pays off year after year by increasing market share, reducing advertising costs, and allowing for premium pricing.
  • Stoke Customer Trust & Loyalty: It can’t be overstated how valuable these qualities are when it comes to the connection you have with those you serve. Lasting, long-term customer relationships are at the heart of every successful brand.
  • Elevate Your Brand Awareness: The simple fact is that authentic brands stand out. Authentic brands are doing something different in a marketplace crowded with tired and hackneyed marketing. Their genuineness is refreshing because it is relevant. It is relevant because authentic brands have a comprehensive understanding of both who they are and who they’re serving.
  • It builds emotional connections: Honesty is refreshing. Be transparent, even if it puts you in a bad light, shows your weaknesses or failures and your audience will be drawn to your candor. It’ll increase trust significantly.

The more you practice your reading & writing, the greater your ability—to learn how to write a blog post that connects with readers—will become.

Keep your writing simple and clear without artificially inflated language. A good rule of thumb is: if the average person would need a dictionary to know what your word means, then you need a different word.

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11. Optimize Content for Featured Snippets

A featured snippet is a search response shown at the top of a search engine results page that contains a summary of the answer taken from the page.

It’s no longer just about delivering content that matches the words and phrases people are using.

It’s all about delivering satisfying answers to reader questions, problems, and challenges.

Types of Featured Snippets

There are 4 different types of featured snippets that you will come across:

  1. Paragraph
  2. List (both numbered and bulleted)
  3. Table
  4. Video

How to optimize your blog posts for featured snippet placements (with a hyperlinked menu).

Remember that successfully landing a featured snippet for your blog post will require more than just implementing these formatting best practices.

Google takes into account a lot of other factors like the number of high quality backlinks the article has, your page load speed, the reputation of your websites (and more).

Still, you should always aim for landing a featured snippet as the benefits can be immense. 

How do you actually optimize content for featured snippets and rank for them? Here are some great blog writing tips to help!

  • Use Well-Structured Content: Google loves it when lists, numbers, and steps are well-organized and picks up on standard table formatting tags
  • Use High-Quality Images: Most paragraphs featured snippets include an image. Use high-quality, eye-catching images in your posts and to keep your images uniform throughout the post.
  • Keyword Intent: Sometimes called search intent, is the ultimate goal of the searcher. Most often, searchers are trying to do 1 of these 4 things:
  1. Know something: “why is the sky blue”
  2. Go somewhere: “Paypal website”
  3. Buy something: “buy t-shirts”
  4. Do something: “tickets for a movie”

To optimize for intent, you’ll want to make sure that one article answers multiple related questions.

  • Figure out exactly what people are asking (by observing suggested results on sites like Semrush, Answer the public, Google and Quora)
  • Utilizing proper H1’s, H2’s, and H3’s: Make those questions the headers in your blog post.

Remember that your ultimate goal is to be the best at answering the searcher’s question, so your answer should always contain well-researched and factual information.

Learning how to write a blog post that’s optimized for getting a featured snippet can help you get a ton of new traffic without needing to invest as much in other strategies like, buying crappy backlinks, guest blogging, paying to get social shares, blogger outreach and other costly tactics that don’t pay off the same way.

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12. Prioritize Quality Over Quantity

Writing a blog post is something that is important for the success of your business.

In other words, an important marketing tool.

You should be more inclined to carve out time in your business schedule to make sure that you write frequently and that the blog articles that you write are of high quality.

While it’s still important to write a blog post regularly, the market for blogging in virtually every category has grown extremely competitive & saturated.

Today, quality beats quantity every day.

The success of your blog is far more dependent upon how much you can stand out from the sea of competitors also writing about the same topics as you.

One way to do this is to write a blog post that’s twice as long as your competitors.

Use your strengths, experience, interests, and skill that can be leveraged to make your content more unique and also differentiate your content from your competitors.

Learning how to write a blog post that truly stands out will take some time.

If you can successfully do that, then you’ll be well on your way to taking over as a real force within your niche.

Research is also very important to the quality of your blog post. You need to devote some time to read the blog post of other people during your workweek.

The blog post of other people will serve to inspire you when you sit down to write your blog post.

In no way should you copy directly what others are writing. However, if you are interested in some of the ideas and topics that you read about, you can put your own spin on those ideas and topics and share your knowledge with others.

Write a blog post that is informative. It is extremely important that your blog posts are informational and educational as opposed to promotional.

Your ultimate goals in offering valuable blog posts for branding, promotion of your products or services, and generation of leads for your business. However, your immediate goal is to inform and educate your readers.

If your article is not focused on helping your readers, people will not have any interest in reading it.

This can be done by investing more time into each blog post you write.

This will naturally translate into releasing new content with less frequency, but ideally in much greater depth.

Write a blog post that is easy to read. You need to make sure that your blog posts are broken down to the point where your readers find them quick and easy to read.

Nobody wants to spend a lot of time trying to figure out what you are trying to say.

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13. Use Original Data

Writing a blog post from original data is one of the best ways to attract links and exposure with little or no promotion.

Original marketing data is one of your most diverse and powerful tools as a content producer. Without original data to support your assertions, even the most articulate points of view can fall short.

This is why it’s so important to back up your arguments with data and empirical evidence.

Original research will crush almost anything else you can publish.

This is a core principle of how to write a blog post that’s firmly convincing.

Original data and research are huge differentiators that can help your blog rank higher in search results, build backlinks, and increase your authority, influence, and credibility.

How to find original research data to write a blog post?

Experiments: Devise an experiment, summarize your findings, and compare the options.

Did you try something that works or not? Anything that you or your company tried is potentially publishable research, as long as it produced a data point.

Your experiments don’t have to be elaborate, just share what you’re learning and be transparent with the results.

There’s an audience out there that wants to see your findings.

  • Observe and analyze: Rather than do outreach and produce new data, you can just find data on the internet.

Decide on a length of time you’ll be monitoring the situation and put the numbers in a spreadsheet for easy analysis.

Look for patterns, form a hypothesis, gather information, and analyze.

  • Aggregate existing data: One of the most creative ways to get interesting and original data. Again, the data is already out there. You just need to combine and analyze.

When you repackage existing research and data, you may find new metrics that are more credible and useful than the originals.

You can even write a blog post on your blogging statistics report that breaks down the data you have sourced from dozens of different websites.

This is housing key information in just one location for readers.

  • Surveys and polls: This is the classic approach. There are a variety of free and inexpensive blogging tools we can use to run surveys and polls of our audience.

Get a large group of people to answer a few questions in an online survey. Analyze the data. Write a blog post.

Even if your audience is on the smaller side, a well-thought-out survey can yield some impressive insights.

This is effective especially if you’re not afraid of doing a little blogger outreach to collect data points from others in your blog niche.

There are lots of advantages to this kind of research:

  1. The final results can be shared with the respondents.
  2. The massive outreach is good for brand awareness and link building.
  3. The statistic will help you sell and supports your sales pitch.
  • Comparisons and reviews: Another great format for helping your readers make a difficult decision that involves a financial component, is by providing them with an honest review of the most relevant products and services within your industry.
  • Leverage customer data: Your customers are providing original data in almost every interaction they have with your company.

A great example of this is a call-to-action study done by Wistia. They wanted to know which CTAs performed the best.

The team at Animalz, led by Jimmy Daly, took on the project. They scrutinized the over 480,000 CTAs from almost 325,000 videos

The result? The Wistia Guide to Calls to Action in Video Marketing, which has attracted almost 500 backlinks and ranks for over 100 keywords.

An example of this in practice here on my blog would be through my review of self-hosted WordPress.org vs free WordPress.com

Another clever way to use data in your blog posts is to put a new spin on existing research done by others.

This is a smarter place to start than investing a ton of time and financial resources into your own original studies as you’re still learning how to write a blog post that can effectively communicate information.

The importance of how to write a blog post using original data

  • Research wins backlinks. A study from BuzzSumo found half of all content published in 2017 got zero inbound links.

While the findings may be troubling, Buzzsumo’s founder Steve Rayson has this advice: “Authoritative research and reference content are the exceptions.

These two types of content consistently get links and shares.” (And to prove his point, that particular piece of original, data-driven analysis by Buzzsumo earned 284 backlinks.)

  • Research powers your editorial calendar. A well-crafted study or analysis generates a wealth of content for your editorial and social media.
  • It improves click-through rates. The LinkedIn Marketing Solutions team found that status updates that include statistics along with a link to content get 162% more impressions and a 37% higher click-through rate.
  • Research is visual. By its very nature, original research is visually appealing.

If done well, your research can produce beautiful and engaging data visualizations that are perfect for sharing on social media.

  •  It’s new and unique. Advice, blog writing tips, news, trends, how-tos – they’ve all been done before. But original research is new.

It solves a problem for marketers who struggle to stand out: originality and differentiation.

  • The data can support your sales message. Qualitative data is one of the two types of evidence you can add to your sales pages. The data can make your case and can improve conversion rates.

Outreach involved in research grows your network. Anytime you launch an outreach campaign, you increase awareness for your brand and yourself. You are giving yourself a reason to talk to important connections or email a ton of contacts.

  • It’s a way to stand out. Usually, as soon as marketing professionals figure out that a tactic works, everyone starts doing it, and the efficacy decreases due to increased competition.

That hasn’t happened here. Less than half of the businesses use original research in their marketing.

  • It makes your site the primary source. This is why research gets more links and more shares than any other format for content.

Furthermore, links and shares are the keys to search and social, the two big sources of website traffic.

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14. Add a Clear Call-to-Action (CTA)

Now it’s time to wrap up your post. At the end of every blog post, insert a CTA that indicates what you want the reader to do next. 

Whether it’s to ask your readers to leave a comment, share your blog post, follow you on social media, purchase your product, subscribe to your blog, download an ebook, register for a webinar or event, read a related article, make sure you clearly state what you’d like them to do.

A great closing that will usually involve some sort of call to action (CTA).

Don’t be vague. You don’t want your audience wondering why they bothered reading your post in the first place, do you? Give them something to take away.

Want your audience to reflect on a particular idea? To do something? Respond somehow? Whatever it is, be clear about it. It will not just happen. You will get what you ask for.

Be sure to mention the benefit your reader will get out of acting. For example: “Buy my book to learn proven money-making tips from experts in the industry.”

They need to know “what’s in it for me” if they heed your CTA. For example, signing up for an email newsletter means they’ll get useful information that’s only available for subscribers.

Your visitors read your blog post, they click on the CTA, and eventually, you generate a lead.

The CTA is also a valuable resource for the person reading your content — use your CTAs to offer more content similar to the subject of the post they just finished reading. For example, a pdf.

If you write a blog post that is stellar, most readers will be thrilled to share. And if your product is awesome, most people will be happy to buy it.

But in order to get them to do either, you need to ask!

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15. Add a Conclusion

Write a blog post using AWESOME conclusions

Your conclusion is VERY important. Especially if you want lots of people to comment on your post.

A good conclusion should tie your blog post together. At the most basic level, your conclusion should do the following:

Emphasize the main message. You don’t want your blog post to be linear or incomplete. Did you lead with a mini-story about John? Make sure John shows up in your closing.

Give readers a reason to act with urgency. What’s the big benefit? What’s the ultimate promise? Remind them to act on your solutions.

Positivity and optimism will trump fear any day. Be inspiring. Be motivational. Be a cheerleader.

Motivate your readers. Show them how far they’ve come, what they’re capable of, and what life will look like once they’ve implemented your advice.

Empower them by raising your expectations of them. They can’t just read your post and pretend it never happened — they must take action. Immediately.

Make them see that no matter what they’ve experienced or how hard they’ve struggled, their time is now.

Keep it simple – good conclusions aren’t long: they are short and to the point.

Add your final thoughts – don’t just regurgitate what you talked about within the blog post—say something new and meaningful.

Next, it’s time for the Ask. Here’s where you ask your reader a VERY specific question.

In other words: don’t ask: “Let me know what you think”. Instead, throw your reader a softball question that’s easy to answer. For example. “Which strategy from today’s post are you going to try it first?”

End with a conversation activator – if you want to get more comments on your blog, you have to leave your conclusion open. The easiest way to do this is to ask your readers a question.

Asking a question at the end gives readers a nudge to engage and comment on your post or to share your content on social media.

Avoid new information. It’s jarring. Don’t do that to your readers.

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16. Optimize for Search Engine Optimization (SEO)

Once your post is written, follow these steps to increase your odds of ranking well in organic search. How to write a blog post for SEO?

In the blogging world, SEO can be tricky. On the one hand, you should never put SEO over your user’s experience (UX). On the other hand, you shouldn’t ignore SEO, either.

The goal is to find the balance.

The truth is that organic searches on Google drives a huge chunk of the traffic for most websites.

Below are some of the blog writing tips that we follow:

Add a proper meta title

Your title tag is what appears first in search engine results.

Include your exact keyword in your title tag. Keep your title tag around 70 characters (so it won’t get cut off in Google search results).

For example, our target keyword for my post “How to Increase Blog Traffic in” is: “increase blog traffic”.

We included that keyword in my title tag:

And WordPress page title:

Use Short URLs

Short URLs work best, when it comes to SEO.

Reasons that short URLs outperform long URLs.

First off, your URL helps Google understand your page’s topic. In fact, Google officially recommends short, descriptive URLs:

Second, people use URLs to help them decide what to click on in the search results.

And if your URL is insanely long, people are less likely to click on it.

Add a proper meta description

Your title tag and meta description are what appear in search engine results.

Search engines don’t use your meta description for SEO. Your meta description is a GREAT way to get more people to click on your result.

Make sure your meta description is under 150 characters (again, so it won’t get truncated in search results).

Include your target keyword (Google bolds keywords in the search results)

Use verbs, like “learn”, “find” and “buy”

Optimize for focused keywords

Make sure to use your keyword once in your blog post intro. Use the keyword in your post naturally.

Don’t go overboard and stick keywords wherever possible. Instead, just make sure they’re present.

Make sure you’re including your primary keyword (along with other variations of that keyword phrase) throughout your blog post.

This will help send a stronger signal to search engines to help your post rank in organic search.

Use related keyword variation

Use keyword tools like Ubersuggest to find other related keywords. But, if you want more targeted keywords use Semrush.

Add alt-text to your images

Its original purpose is to describe images to visitors who are unable to see them.

Always use alt-text to help search engines to identify the image.

Embed internal links to your other content

Internal linking might be the most underrated SEO strategy on the planet.

Links help readers find more information about your topic. They also help search engines determine what your post is about by drawing associations between linked content.

Whenever you publish a new post, add 2-5 links to older posts. You can also go back to older posts and link them to your NEW post.

Try to avoid over-optimized anchor text (the words highlighted in a link).

Make sure your anchor text is not an exact match of the keyword you’re trying to rank for on the post you’re linking to.  Neil Patel has a great explanation 

Make sure the anchor text you select is relevant to the post you’re linking to.

This is because search engines use anchor text to determine what the article you’re linking to might be about. It also helps readers know what to expect before they click a link.

Use Appropriate Heading Tags

Make sure your section headings follow a logical hierarchy by using proper heading tags.

Use only one H1 tag per page (WordPress usually makes post headlines H1, or “Heading 1”).

Then, make the next sub-heading an H2, and subsequent sub-headings beneath those with H3, H4, H5, and H6 tags.

For more details, you should check out this blog post checklist to use before you hit publish.

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17. Proofread and edit your post.

When you write a blog post don’t hit publish before you proofread. The biggest mistake you can make is simply to omit this phase altogether.

The editing and proofreading process is an important part of blogging — don’t overlook it.

Proofreading is the final stage of the editing process, focusing on surface errors such as misspellings and mistakes in grammar and punctuation.

Proofreading and editing mistakes helps to ensure credibility and professionalism.

Proofreading is important to ensure that there is not any:

  • Grammatical error, Capitalization error, Numbering error
  • Spelling error
  • Inconsistency in the format of the document,
  • Misplaced words, Sentence structure error
  • Punctuation mistakes

Resources for Proofreading

Ask a grammar-conscious co-worker to copyedit and proofread your post. You may also consider enlisting the help of The Ultimate Editing Checklist or using grammar checker:

  • Grammar check. Grammarly is a writing assistant that goes deeper than grammar to offer you comprehensive writing feedback.
  • Write like Hemingway. Use the online Hemingway App to clean up and declutter your writing.
  • A combined editor1Checker is free software that uses artificial intelligence to check spelling, grammar, style, and vocabulary.
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18. Add a Featured Image

how to write a blog post
how to write a blog post

Believe it or not, your readers won’t waste more than 2 seconds to decide whether or not to click on your post. If you want a positive response you need to have a plan.

Choose a visually appealing and relevant image for your post. Social media networks treat content with images more prominently, visuals are more responsible than ever for the success of your blog content.

Adding an eye-catching featured image to your post is a great way to get more clicks, shares, and engagement.

Shutterstock, Unsplash, and Pixabay are great platforms to help you find an appealing image to use. You can also use Canva if you like them edited. 

The importance of featured image:

  • It can add context or mood to a post. A featured image is great for adding context to a post, conveying a message in simple terms, or when contributing to mood and emotions.
  • It represents the article. Your feature image is the visual representation of your content, telling your users what they can expect.
  • It is essential for engaging readers on your blog and through social media.
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19. Write Longer Content

How long should be a blog post be?

A blog post should contain at least 300 words in order to rank well in the search engines. But long posts (1000 words or more) will rank more easily than short posts.

CoSchedule found posts with around 2,500 words typically rank the best. Evidence suggests that longer blog posts perform better in almost every single metric.

The Benefits of writing a Long-Form Blog Posts

  • First, longer blog posts help you demonstrate authority in your niche. With long-form content like the blog post above, our readers can trust that we know our stuff when it comes to blogging. 
  • They provide more value to your readers and they answer all of their questions in one place. For example, check out our blog post on how to start a blog
  • Increases Time Spent on Page. The longer your blog posts are, the longer users will stay on your website.

The longer they stay on your website,  the more likely they are to check out more of your awesome content. 

In fact, according to findings from Neil Patel, people stayed on the long-form content page 40% longer than on the average page, and they looked at 25% more pages than the average visitor.

  • More Shares on Social Media. Studies show that long-form content also gets more shares on social media.

Quick Sprout discovered that if a blog post is greater than 1,500 words, on average it receives 68.1% more tweets and 22.6% more Facebook likes than a post that is under 1,500 words. 

Also, a popular online journal ran the numbers on how shareable its content was from a length perspective. What the team discovered was that longer articles got shared more:

Once the word count exceeds 1,500 words, it’s in the golden share zone.

With more shares on social media, you can attract more readers to your blog—your blog posts could even go viral!

  • Long form blog post will get a lot of backlinks according to Moz test. Backlinks will increase your domain authority and increase the SEO juice in your website.
  • Long blog post typically results in more search traffic. There are more than 200 factors that influence how your content ranks in the SERPs.

Evidence suggests that the more content your page has, the better chance it has of a top position in Google results:

SerpIQ studied search results rank based on content length. Here’s what they found:

Notice that every one of these first page results has content exceeding 2,000 words. The higher the Google SERP position, the more content the page has.

This includes using relevant keywords, adding internal links, creating readable URLs, making sure your website is SEO friendly, and more. 

But the word count of your blog posts also plays a role in how well your content ranks on search engines like Google. Longer blog posts rank better.

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20. What makes a good blog post

A good blog post is one that always gives its users great content. Content that provides value and improves those readers’ lives.

Content that gives your audience something to look forward to for the next time.

A good blog post is one that enforces the reader to tell all their friends about what they’re reading. It encourages, informs, and directs its users, efficiently helping them to better themselves.

The following characteristics makes a good blog post:

  • Good blog posts show, not tell.

Don’t tell readers your blog article is awesome; write great content full of value that your readers would like to read and that would solve their problems.

Write a blog post that would make your readers say your content is awesome. Use concrete, specific language, and examples to build trust with your readers.

  • Good blog posts they solve the problem.

When we seek out content, it’s because we have a problem that needs to be solved or a question that needs to be answered.

Before you write a blog, make sure you know the answers to questions like, “Why would someone keep reading this entire blog post?”

Write a blog post dedicated to solving problems and answering questions.

Not only should your blog post solve a problem, but also do so in a meaningful way.

This might mean breaking down a complex topic with a more digestible approach or going in-depth on a topic that needs addressing in detail.

Considering that most high-performing blog posts around are over 1,000 words according to Orbit Media.

Conventional wisdom tells us that top-tier posts go beyond basic information and dig into specifics.

  • Good blog posts say something interesting and useful.

It’s OK to write a blog post about a quick thought, but make sure it’s a whole thought, not half of one and half of another. 

  • Good blog posts are easy to read

Just because something is short doesn’t mean it’s easy to read. Make posts easy to skim.

Use subheadings, short paragraphs, bullets, cutting content up into sections and lists. Everything that was mentioned above.

Most people reading this post will simply skim the bolded description for each point, and read the explanations for the points they don’t understand.

This might seem like a no-brainer, but readability is easy to overlook.

If you write a blog post that puts your readers to sleep within the first few seconds, chances are they’ll look elsewhere for information.

This is especially true in an age where people can simply listen to a podcast or watch a video instead of reading a blog post.

As a blog writer, it’s your job to find a balance between delivering in-depth information and keeping your audience’s attention.

you should make a point to avoid jargon and present your content in a style that doesn’t make you sound like a robot.

For example, This blog article “How to Choose a Fitness Tracker” is a fairly straightforward example of a simple post that gets the job done. Written at a 9th-grade level and broken up by subheaders and images, the post is easy to scan and understand for just about anyone.

Write a blog post, present it as playful with a distinct voice, and plenty of visuals to break up the text. This makes readers naturally move from line to line wondering what comes next.

Remember, a good blog post is interesting to read and provides educational content to audience members.

 It should also answer questions and help readers resolve a challenge they’re experiencing — and you have to do so in an interesting way.

You also have to provide actionable steps while being engaging.

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Blog Post Examples/Blog Post Formats

What a high-quality blog content looks like?

My goal is showcasing a broad range of world-class blog post examples across a variety of industries and subjects.

1. List-Based Blog Post examples

List-based posts are sometimes called “listicles,”. These are articles that deliver information in the form of a list.

They’re a collection of bite-sized tips that people can use to get a specific result.

A listicle uses sub-headers to break down the blog post into individual pieces, helping readers skim and digest your content more easily.

You give LOTS of detail about each item on your list. Lists posts make people do a ton of extra work.

According to ClearVoice, listicles are among the most shared types of content on social media across 14 industries.

Tip: Give people detailed steps for each and every blogging tip.

2. Branded Blog Post examples

Branded posts allow you to indulge in your expertise on a particular subject matter and share firsthand knowledge with your readers.

Your Branded Post solves a problem that your target audience struggles with. You need to prove that it works.

This post helps you build trust with your audience. People take your blog seriously. You’re instantly seen as an industry expert.

It also helps establish you as an authority in your niche since other blog writers will start to link to your blog article.

3. Comparisons blog post examples

This post is a side-by-side comparison of two competing products. It provides a ton of value.

Comparisons blog post articles help buyers feel as if they’re making a more informed decision, so they can avoid that dreaded feeling of buyer’s regret later. 

This is especially true since every product or solution on the market in every single niche/industry today is not the right choice for everyone.

Every personal individual, family, or business has a unique set of needs and circumstances, which will dictate what the right choice is.

Here are the two things to include in your Product Showdown title:

First, the two (or three) products you’re comparing

Example: “Mailerlite vs. Mailchimp” or “Wordress.org vs. Wordress.com”

Second, note their category.

Example: “Mailerlite vs. Mailchimp: Two Email Marketing Platforms Compared”

Pro Tip: Include the name of both products in your title (for example, “Mailerlite vs. Mailchimp”). These “product vs. product” keywords tend to get a ton of searches in Google.

4. Infographic blog post examples

There are two types of infographic articles:

Infographics may not be as popular for blogging strategies as they once were, but they can still be a powerful traffic-driver for your content marketing. But only if you do it correctly.

If you write a blog post that includes an Infographic remember to also include a keyword-optimized title that includes “[Infographic]” in it.

Write an introduction that provides a detailed context for what you’re about to share

There are two types of infographic articles:

  • A blog post highlighting an infographic you created and want others to share.
  • A blog post highlighting an infographic from a different source.

Infographics convey information for which plain blog copy might not be the best format.

For example, when you’re looking to share a lot of statistical information (without boring or confusing your readers), building this data into a well-designed, even fun-looking infographic can help keep your readers engaged with your content.

It also helps readers remember the information long after they leave your website.

5. How to blog post examples 

Blog articles that teach someone how to do something are of great value, but they are often executed so poorly.

For this example, you need not look any further than the blog post you’re reading right now!

How-to guides like this one help solve a problem for your readers. They’re walking your audience through a project step by step to improve their literacy on the subject.

The most common problems I see with “how to” blog posts are not providing visuals when they’re needed, including too little detail, and using too much industry jargon.

The more posts like this you create, the more equipped your readers will be to work with you and invest in the services you offer.

6. Newsjacking Post examples 

A newsjacking blog post is a type of article whose sole purpose is to earn consumers’ attention while offering them timeless professional advice.

Depending on your industry, newsjacking blog articles could be a profitable addition to your content marketing and blogging strategy.

It also proves your blog to be a trusted resource for learning about the big things that happen in your industry.

Create an entire portion devoted to industry news and updates that provide context and actionable takeaways.

A lot of bloggers are failing to write a blog ost on industry news. In fact, most only publish “news” that pertains to their blog announcements that are really just publishers releases. 

But if grow your blog, where you want potential buyers and clients to view you as a strategic partner with cutting-edge expertise in a given niche, you must write news blog posts on your niche.

7. Reviews and ratings blog post examples

A “Reviews and ratings blog post” is a list of tools or services that you recommend.

No matter what your industry is (B2B, B2C, e-commerce, etc.), your buyers want to know the good, the bad, and the ugly — especially the ugly — of what they’re getting into before they make a purchase.

These tools or services must not be anything you provide or sell in your blog. They can be tools from other companies in your niche. For example The Best WordPress Gallery Plugin.

Remember the last example from the comparisons category, in which we wrote about Wordress.org vs. Wordress.com for WordPress website hosting. We don’t sell website hosting, but it a topic very closely connected to services we do provide to clients.

8.  The Ultimate Guide

This is a complete resource that covers EVERYTHING. Your guide gives someone everything they need to know about a specific topic in one blog article.

There’s no need for people to read 17 different posts. Once your audience find your guide, they have everything they need to know.

It’s also great for getting backlinks. Make your ultimate guide SUPER thorough, and other SEO and content marketing blogs will be happy to link to it.

Other bloggers will link to your guide when they write about your topic.

It will also get a ton of social media shares.


Now that you know how to write a blog post, how do you promote it?

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Conclusion

That’s how to write a blog post that people want to read.

Follow this process every time you publish, and you’ll struggle a lot less with coming up with great content.

The structure may feel kind of stiff at first, but this is like any practice you do. Eventually, it starts to feel normal. The constraints can lead to greater creativity.

It may not always be easy, but you’ll have a structure for when you get stuck. And you’ll always know how to begin.

In order to write a blog post that can stand the test of time and rank high in organic search results, it’ll require a growing time investment on your end.

Now, it’s up to you to determine whether or not that work is actually worth it. If you ask me… it definitely is.

Follow all the blogging tips mentioned above to write faster. This will make your blog a popular blog.

And for a deeper dive into how to attract more readers to your content, read my Ultimate Guide on How to Drive Traffic to Your Blog.

Following these steps, you’ll learn how to write a blog post that’s poised to stand taller than the rest.


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