Do you struggle with turning your website into an income-generating asset?
Don’t worry – driving traffic to your website may take some time, but if you follow the right steps you’ll speed up the process.
In this post, I’m going to show you how to drive more website traffic.
Unlike another blog post on growing blog traffic, we are only going to share tips that we have personally used to increase our e-commerce website traffic to millions of page views every month on our other websites.
We also have done our best to make this the most comprehensive website traffic guide, so you can have a holistic blog traffic strategy for your business.
Let us first start by understanding two major types of traffic: organic and paid.
Organic traffic is traffic that you get naturally without having to pay for it.
The biggest source of organic traffic is search traffic.
The traffic you get when a person types a search term (a keyword or a question) into Google, or any other search engine, and your blog post comes up in the results, and they click on it.
Nonetheless, organic traffic can also include direct traffic or referral traffic.
Direct traffic is when someone types your URL directly into their browser or clicks on a link in an email.
It occurs when a visitor arrives directly on a website, without having clicked on a link on another site.
Referral traffic is when someone clicks on a link to your blog from another website without searching for your blog on Google.
Paid traffic on the other hand is traffic that you pay for.
Paid traffic includes Facebook advertising, Google AdWords, Bing ads, Twitter ads, Pinterest ads, and more.
Organic traffic is an important part of any long-term content marketing strategy, so don’t neglect it.
You can always pay for traffic whenever you need it, especially in the beginning.
Paid traffic is the surefire way to get traffic no matter what.
Organic search traffic isn’t nearly as complicated as you may think.
But, how simple is it to get organic traffic?
There are also 2 major things you need to rank #1 on Google.
To outrank your competitors on page 1 of Google, all you need to do is show Google 2 things:
- That your content is the most relevant.
- That your content is the best.
It’s as simple as that.
To show that your content is the most relevant, optimize your posts for relevant keywords.
To show that your content is the best, outshine your competitors with better blog posts, and prove that your content is the best by asking other blogs to link to yours and share it.
Ready? Let’s get started.
How to Increase Your Website Traffic.
Table of content
How to Drive Traffic to Your Website with SEO
1. On-Page SEO
On-page SEO can help your website rank higher in search engines and bring in more traffic.
You can improve your on-page SEO through keyword research and just the right optimization to your website content.
Some on-page SEO elements include the page title, header, meta description, image alt-text, and the URL (plus more). Showing up in search engines will generate more traffic for your site.
Google prefers content that loads really quickly — a few things that can help in this area include:
- ensuring all image files are as small as possible (without being pixelated). The best tool for optimizing your images is Shortpixel. It is 40% better than the famous WordPress plugins.
- avoiding the use of unnecessary scripts on the page
- using a CSS stylesheet rather than loads of inline CSS
- Use your keywords and accurately describe what you are writing about in your SEO title
- registering your site with Google Search Console
- include keywords in each post’s URL that reflect the content and make them as SEO-friendly as possible by optimizing the slug (make them short)
- Put core keywords in the headlines throughout your website articles to break up content (h2 h3)
- Add keywords to your image file names and alt text so search engines know what they’re about
- Make sure you include at least your main keyword in your meta description
Learning the right SEO strategies and the best practices for using target keywords will help you supercharge your results.
Google’s algorithm factors in all these ranking criteria before it decides how to rank your content.
To make it easier for yourself to optimize on-page SEO, consider installing plugins like Yoast SEO, Rank Math, and use Semrush or HubSpot’s SEO tools.
On-page SEO will give your blog posts the best chance of performing well in search.
2. Research New Keywords
Keyword research is a technique used by content creators and SEO experts to find and research search terms that users enter into search engines when looking for products, services, or general information.
It helps you discover specific words and sentences that users type in Google and other search engines to find the content they are looking for.
Usually, beginners just rely on their best guesses when creating content. As you can imagine, this strategy is a hit or miss.
If you use the “guess” strategy, then a lot of your blog posts will likely not do well in search engines.
Simply because no one’s looking for the keywords you have used, or there is just too much competition for those keywords.
Keyword research isn’t about finding one high-volume keyword and ranking for that single keyword alone.
It’s about coming up with a keyword strategy with a variety of terms that are relevant to your product and industry.
But if that’s too narrow, don’t be afraid to expand on different keywords in your industry.
If you do expand on new keyword families, just don’t forget to identify the search intent behind them and try to serve that search intent with your content.
By doing proper keyword research, you will unlock the following benefits:
- Makes You Target The Right Audience
- Discover actual search terms people are looking for
- Find unique content ideas for popular search terms
- Makes You Find New Topics
- Learn from your competitors and beat them with better content
- Create a series of pillar articles to drive steady traffic to your blog
Now the question is how do you do keyword research? Luckily, it is not as difficult as you would think.
There are a lot of free and paid tools that can help you do proper keyword research.
All you would have to do is enter a keyword, a competitor’s blog/website URL, or your URL to find out more keyword ideas.
Find keywords that would easily turn into blog post topics. And keywords that you think would be good for backlink anchor text.
3. Optimize Your Content With Long-Tail Keywords
Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy.
For each blog post you write, choose one key phrase that you have researched and believe readers would use to find that post.
Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page, and also as part of the page link.
Don’t use the most popular parent keywords in your industry. For example, don’t use “business ideas” – because this is a top-level keyword that’s highly competitive, and it would be hard for a new website to rank for it.
Instead, use long-tail keywords like “most profitable business ideas.” Keywords like this usually have a lower volume, but they’re not as competitive – they’re low-hanging fruits.
Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.
Furthermore, search engines rank websites based on factors like trust, size, popularity, and age on a scale from 1-100. This is called DA (domain authority).
For example, if your website is new – it has a domain authority of 1, while platforms like Facebook have a domain authority of 99.
It’s difficult for a website with low domain authority to rank for short-tail keywords with high monthly searches.
A new website will have higher chances to rank for long-tail keywords because there is far less competition.
4. Optimize Your Content With LSI Keywords
Latent semantic indexing (LSI) keywords are words and phrases with a high degree of similarity to your target topic.
Google’s algorithm uses them to help determine the content quality and relevance to the search term.
LSI opened the doors for Google to understand anchor text used in hyperlinks and “link neighborhoods,” or groups of sites that link to one another.
With all of that in one update, Google’s search results dramatically changed.
They weren’t just looking for exact-match keywords anymore — the algorithm could understand synonyms and context.
That means Google doesn’t just look at a single keyword on your page and how often you use it. Instead, it looks at everything your page offers.
Most old-school, SEO strategies simply don’t work anymore.
That’s because Google’s Hummingbird algorithm changed EVERYTHING about SEO.
Instead of ONLY looking at keywords, Google now understands topics.
(How big of a change was this update? Google said that: “Hummingbird affects 90% of all searches…”. Wow).
The question is: How do you make sure that Google understands your content’s topic?
Use LSI Keywords.
For example, let’s say you just wrote a post about Seo.
LSI keywords would be words and phrases like:
- SEO tutorial
- how to do SEO
- SEO tools
- SEO youtube
- SEO course
How do you find these LSI keywords?
The first (and best) tool we recommend is LSI Graph.
To get a list of LSI keywords, just enter your page’s main keyword, and you’ll get a list of related keywords to consider:
Then, just sprinkle these LSI keywords into your blog post and you, are done.
5. Track Your Website’s Keyword Rankings
Another way is to find content that is already ranking for your keyword. Find a keyword that your customers search for every day, and it also has a high suggested bid.
This is important because it means a lot of people are running AdWords on this keyword.
This means that there is strong commercial intent behind this keyword. (In other words, people searching for your keyword are usually looking to make a purchase.)
You can do this with a tool called, Google Search Console. It is a free tool provided by Google that helps you see how your website is doing in Google Search.
6. Build On Competitor Keywords
Google Search Console will not tell you who is ranking higher than you and why.
That’s why you might consider looking into your competitors’ content and keyword strategies if you’re out of ideas.
For that, you’ll need SEMRush. Using this tool, you can get detailed insights into your competitors, their top keywords, and what you need to do to outrank them.
Features like Semrush’s “Content Gap” analysis can help you identify the keywords your competitors are ranking for, but you aren’t.
7. Make A Few Good Guest Posts Each Month
Guest blogging for blog traffic generation can be a good strategy, and land backlinks and strengthen your backlink profile.
Reaching out to sites in your niche and industry means that you’ll be getting your link in front of potential new readers and site visitors that are in your target audience.
To implement a guest posting strategy, you need to locate other blogs that reach your target audience and offer to contribute guest blog posts.
Draft a blog post, and then write a pitch.
Caroline Forsey, a staff writer on the HubSpot Marketing Blog, says, “I’m always particularly intrigued with a guest pitch if it shows me the writer has done their research ahead of time”.
If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.
Now, of course, guest posting usually involves some sort of exchange between the two websites in question, and it can be the good old link exchange.
But the key to landing a few good guest posts each month is a streamlined email outreach strategy.
Guest posting shows you’re active in your community.
Try to recognize gaps in their content and how your piece will fill those gaps, rather than competing with existing content.”
TIP: Most author bio boxes are buried at the bottom of the page.
This is a huge problem because most people will read your guest post and skip the author’s bio section.
If people don’t see your link in your author bio, they’re not going to visit your site, and hence there is no website traffic.
Luckily, there’s a simple solution to this.
Here’s the step-by-step process:
- First, write a guest post just like you normally would.
- Next, include helpful resource sections throughout your guest post. Then link to 2-3 helpful resources on the topic you just covered.
- Finally, include YOUR content as one of the helpful resources and strategically link for readers to check out.
You can also invite guest contributors. When others write for your blog, you add more content that you didn’t have to write yourself.
As a bonus, those contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you.
Key takeaway: Guest blogging, increases your website traffic by writing quality content for authority blogs in your niche.
8. Natural Link Building/ Quality Backlinks
Link-building or a website’s backlink profile is one of Google’s ranking factors and a great way to boost your website traffic.
That’s because Google looks at how many backlinks you have (and how authoritative those backlinks are) when determining the importance of your article.
A backlink is an incoming link to your content from an external website. Backlinks are one of the most influential signals in Google’s rankings.
Backlinks show search engines that your content is gaining industry recognition and that it provides value to both users and websites.
Getting backlinks from reputable websites and blogs is very difficult. Not just for beginners, even experienced bloggers struggle with it.
It involves reaching out to other bloggers/website owners and asking them to include a link to your content on their posts.
This is a time-consuming affair, but it’s essential, and if you take a thorough approach to it, it can prove very fruitful.
Here are some tips to get quality backlinks to your website:
- Reach out to influencers and reputable blogs in your industry, and then tell them about specific content on your website that they might want to link.
- Write guest posts on other blogs and websites.
- Interview influencers and bloggers on your blog. They will likely want to let their users know to come to check out their interview, and you’ll get a backlink.
- The easiest way to get a backlink is to add a link to your website on all your social media profiles.
When building links,
- focus on websites that have a good reputation (you can use the ‘domain authority scores’ provided by the SEMrush SEO tool to find out which ones do or don’t).
- always ensure that the links you’re building make sense in context (for example, if you’re building a link to a site about shoes, don’t build links on posts about ice cream).
That being said, with enough effort you will eventually get your website up there, and the most straightforward way to do it is by creating valuable content people will want to link to.
To create quality content you need to focus on producing long-form posts which cover the topic you’re writing about clearly, and in considerable depth.
Always aim to satisfy a reader’s query; to solve their problem.
How to Drive Traffic with Content Marketing
9. Create Content That Appeals to Influencers
Here’s the truth:
If you want influential people to share your content, you need to write stuff that appeals directly to that group.
Influencer marketing isn’t a passing trend. It’s a budget-friendly option to drive traffic to your website.
According to Think with Google, collaborations with YouTube influencers are four times more effective at driving brand familiarity than those with celebrities.
When influencers post discount codes, links, reviews, or giveaways, you are tapping into their audience to drive traffic to your website.
However, the problem is that most influencers get tons of messages already. Since you are a new blogger, they assume you probably don’t have anything to offer them in return.
So how do you get the attention of an influencer? More importantly, how do you get them to promote your blog?
First, you need to start a conversation with them on social media.
Next, share their content with your commentary, reply to their threads, leave comments on their blog posts.
Make sure each of your interactions adds value to their discussion.
Influencers love it when users appreciate their efforts. They will notice and remember you. Once you have established a relationship, you can approach them to give you advice.
It sounds like a lot of work, but it helps you build life-long friendships that are mutually profitable.
If you think about it, the stuff we tend to share or link to on our own is usually well-researched, genuinely helpful, or relevant, and something we consider trustworthy.
When it comes to great content, you’ll find that the key thing is to think about the value it provides.
Remember that customers are more likely to buy from organizations with excellent word of mouth.
How do you create great word of mouth? First, delight your customers. Second, work with influencers.
10. Create Comprehensive and Useful Content
The most important thing that users and search engines look for is good quality content.
Focusing on attracting the right people to your company is called inbound marketing. One of the best ways to do this is by creating content through blogging.
To come up with content that will attract the right visitors to your website, you should know your buyer persona.
Once you know your audience, you can create content that will attract them to your website.
For a blog, a quality piece of content is usually a comprehensive article on a specific topic that covers all the details. This makes it extremely helpful for users.
These comprehensive articles are known as pillar articles or topic cluster models. Other experts may refer to them as cornerstone articles or flagship content.
But how do you write a good blog post that will attract the right audience? Follow these five steps:
- Identify your buyer persona: Find out more about your audience, from age to pain points.
- Conduct SEO research: Learn what your audience is searching for on search engines so you provide the right content.
- Write a draft: Begin by drafting a post that answers your audience’s questions.
- Publish: Publish your post on your blog.
- Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.
Furthermore, great content tends to have a high “Utility”. This simply means that your content is super useful in some way.
Research shows that extremely practical content has a very high chance of going viral.
Always remember that content is king for website traffic.
As long as you create insatiable content on your site or blog, you’ll keep the visitors coming back for more and more.
Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.
11. Publish Pillar Post
Pillar posts are your most important articles. You need to choose the most promising keyword and then provide as much information as you could in one long-form article.
Ranking higher in Google will increase the organic traffic to your site. At Aim World Group, we do this by using the pillar/ topic cluster model.
Google favors sites that are known to be topic experts on the subject matter they’re writing about.
To be seen as an expert, you can create a pillar page, which is essentially a longer blog post that broadly covers all aspects of a topic.
Then, you write “cluster content,” or supporting blog posts, targeting long-tail keywords that show you’ve covered a topic exhaustively.
Focusing on long-term traffic will help you rank higher on search engines
The pillar cluster model organizes content on your blog around a single topic and searches terms through internal linking.
This organization helps search engines easily crawl and categorize all of the content that you have on a particular topic, thereby making it easier for you to rank for that keyword.
When the model is done right, it also helps visitors navigate your site and move through related pages, boosting traffic for all of the pages in your topic cluster.
You should create as many pillar articles as possible to cover all the important keywords in your industry.
Following are some tips that you should keep in mind when creating pillar content:
- Pillar content could be any type of article. For example, a how-to guide, tutorial, comparison article, opinion piece, a listicle, etc.
- The difference between pillar content and other articles is that your pillar articles are more comprehensive and provide in-depth information on the topic.
- Your pillar articles are not time-dependent. They are evergreen and always useful. Although we recommend keeping them updated with new information to stay on top of search results.
We will cover more tips later in this article that will help you create high-quality pillar articles to get more traffic from search engines.
12. Publish Long-Form Content
When it comes to content marketing, there’s something to be said about length.
The pillar post should be in one long-form article.
Long-from content refers to posts with high word counts that go into HUGE depth on a particular topic.
A while back BuzzSumo analyzed a million articles.
The purpose of this research was to identify which TYPES of content worked best.
And they found that long-form content gets more shares and backlinks than short posts (<1,000 words):
As you can see in the chart above, long content (>3k words) gets an average of 208% more shares than short articles.
There are a couple of reasons why long-form content helps to generate higher positions in search results.
- Google likes length. A QuickSprout survey found that longer content ranks higher in Google’s search results.
The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.
- Readers love genuinely helpful pillar articles and an easy-to-navigate knowledge base.
The in-depth nature of a long post is more likely to satisfy readers who come across it
It will be more likely to answer your visitor’s query or solve their problem.
As a result, the post is more likely to get shared on social media or get linked to from other sites — with very positive implications for your website traffic.
- You’ll have the chance to tackle some smaller related keywords naturally if you focus on creating the best, lengthier, and most informative blog post on a given topic. This means your article will pop up in several search results.
- Longer posts will naturally be more keyword-rich and therefore more likely to crop up as results for ‘long tail’ keyword searches.
- It’s great to link to as a relevant resource in guest posting, or if you happen to be doing some low-key marketing helping out people in forums like Quora or Reddit.
- You don’t want a bunch of smaller, similar articles focused around similar keywords disassembling each other in the SERPs.
Studies show that ‘long-form content’ performs better in search results than short or ‘thin’ posts.
Tip: although long-form posts typically attract more readers than very short ones, it is important not to get too carried away with length.
If you are creating huge articles just for the sake of a long-form blog post, and this is at the expense of creating useful content.
It is unlikely that you will be rewarded by either readers or search engines for doing so.
Quality is key, as Google repeatedly makes clear in its advice on how to make content rank highly in search results.
Always focus on the User Intent.
13. Add Images, Charts, Infographics to Create Visually Attractive Content
Since visual elements are so important, we believe they deserved their spot on this list.
As human beings, our brain prefers visual elements. We love colors and objects because aesthetics trigger emotional responses in our brains.
This makes us more engaged and immersed in our surroundings.
Every solid piece of content can be pushed to excellent with the right infographic that’s both educational and entertaining.
Eye-catching infographics increase website traffic because they can be used by other websites that publish content in the same niche and they’re easily shareable.
People love looking at images because they make the information engaging and easy to consume.
Images in your blog posts grab user’s attention and help them focus on not just the visual element but also the text around it.
If you’re just starting, then it’s important to know that you cannot just use any image you see on the internet.
Images are protected by copyright and stealing copyrighted material can have serious consequences.
Ideally, you want to use your images, graphics, and photographs, but not all bloggers are graphic designers or photographers.
Luckily, there are so many great resources to find royalty-free images.
There are even tools that you can use to easily create your graphics.
It’s REALLY important to use good images in any blog posts you publish.
There are four main reasons for this:
- First, it helps readers get a sense of what you are writing about (this is particularly important if you are exploring difficult concepts – visual aids can help simplify matters).
- Second, the main picture (featured image) accompanying your post will usually show up whenever your visitors share one of your posts on social media, and if it is a dull picture, it’s far less likely to generate clicks to your site.
- Third, good images help to make your content look authoritative. If you use a beautiful piece of photography, it is far more likely to be taken seriously.
- Finally, as with text, images can be optimized to help your content appear in search results.
By adding suitable keywords to a picture’s ‘alternative text‘, file name, and caption, you can help search engines gain a better understanding of what your post is about (and by extension, help the post appear in relevant search results).
Tip: When adding images to your blog posts, make sure that you keep an eye on file size — large picture files can increase page load time.
Use Tinypng to reduce your PNG and JPG file sizes.
Along load time will affect how search engines treat your content in search (quick-loading pages are given priority over longer ones by search engines).
Studies have shown that photos in blog posts boost readership. Locate royalty-free images from a site like Clipart.com.
14. Produce Video Content
It’s time to add video marketing to your content strategy.
Statistics show that marketers who use video grew revenue 49% faster than those who don’t and 92% percent of customers say that visuals are the most influential factor in their purchasing decisions.
YouTube is a great resource for driving free organic traffic to your website.
Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world.
YouTube recently passed Facebook as the 2nd most popular website on the planet (only behind Google):
most popular sites
Gaining exposure on YouTube could be a huge increase in your website traffic.
Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
According to a report by Cisco, the video will account for 82% of traffic by 2022.
Start implementing video marketing into your strategy as soon as possible because this is the content people are clicking on.
You can also create a video for Instagram or Facebook Stories, live videos, IGTV, Facebook Watch, news feed videos, etc.
15. Add Social Share Buttons
Social share buttons are links that make it easy for your readers to share your content on social media.
It’s not that search engines take into account the amount of attention your website is getting on social media.
But this can amplify the actual ranking factors, and adding social sharing buttons doesn’t cost you anything.
Not adding them to your website posts is missing out on a huge opportunity to increase organic traffic.
At the top and bottom of your blog posts, make sure you include social sharing buttons for Facebook, Twitter, LinkedIn, and the other major social networks. Make it easy for readers to spread the word.
When your readers become promoters of your content, your website traffic will increase.
Once you’ve created your social share buttons, how do you get people to share your content? Here are a few tips to get started:
- Create strong content
- Include quotable content
- Add multimedia such as images, videos, infographics, etc.
- Ask people to share on social media
Add Share Triggers To Your Content. What are Share Triggers?
They’re things you include in your content that push people to share it.
Actively encourage your readers to share your blog posts — be clear with your requests for people to post your content on Twitter, Facebook, and other social networks.
A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman, and Jure Leskovec:
viral marketing research study
When you include Share Triggers in your content, people are significantly more likely to share and link to it.
If they follow these encouragements, not only should you see a rise in your website traffic, but you may also be sending subtle ‘signals’ to search engines regarding the popularity and quality of your posts.
The panel is out on whether social sharing has a direct impact on search results, but there does seem to be a correlation of sorts.
Using a tool like Addthis or Sumo – which allows you to add a truckload of clever social sharing icons to various parts of your website, as well as data capture forms.
16. Internally Link Your Content
Now that you have started creating good content, it is important to link to your new articles from your existing blog posts.
This is called internal linking, and it plays a huge role in SEO.
The strength of your website isn’t determined solely by how many other websites link back to you. It also depends on your internal link structure.
When a visitor comes to your blog, your goal is to get them to continue reading on other pages of your website.
That’s why internal links are very important.
Do you have a new knowledge base pillar article ready?
Interlink it with your smaller existing pieces to make sure you provide a better user experience and improve your site’s link structure.
That way, you’ll allow your readers to stay on your site a while longer, clicking other resources instead of leaving your site the second they finish reading your article.
When visitors continue to other pages of your website they’re more likely to convert and become a brand enthusiast.
Here is why internal linking is so important:
- Internal links help Google understand the context and relationship between different articles on your website. It then uses this information as ranking signals.
- Internal links, placed strategically, can help you increase page views and reduce bounce rate.
We recommend making it a habit to link to your older articles from your new articles.
For example, you can create an internal linking structure using the pillar/cluster model described above.
Pillar and cluster pages link back and forth, which boosts your site’s credibility on search engines, while also increasing the likelihood of a conversion.
17. Stick to a posting schedule
As research shows, the more often you post, the better your customer acquisition will be.
Regular activity on your blog allows you to accelerate your growth. The more content you have, the bigger your chances for ranking on multiple search results.
As you start establishing your presence, you can teach your audience to expect new content at a certain time.
If you can’t manage to write new articles weekly or twice per week, hire a content writer.
Stay consistent with your posting schedule.
Take some time to plan out a real content strategy and use some type of content calendar. Your content production shouldn’t be an afterthought.
Key takeaway: strategically plan out every piece of content with search engines in mind, and publish consistently.
18. Keep Your Content Up-To-Date
If you want to remain a relevant player in your niche – upgrade old content.
Historical refreshes of content are a good thing, especially if some of your content has expired.
Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn’t already evergreen content.
Search engines like fresh and new content and upgrading is a great way to boost a page that’s not quite ranking.
Here are some great ways to upgrade outdated content:
- Interlink with newer content to boost your site’s structure
- Remove out-dated information
- Add media – images, infographics, videos
- Back up your content with more external sources
Look at other ways you can update outdated content on your site to drive more website traffic through visibility on search engines like Google.
With my content, I’ve found it much more useful to focus on quality over quantity.
Rather than blogging just for the sake of it, I prefer to invest my time in keeping my existing content as strong and as in-depth as possible.
I do this by continuously reviewing older posts and enhancing them with the most up-to-date information available.
It also increases the length of posts and helps provide the ‘long-form content which tends to perform better in search results.
19. Submit Your Site to Search Engines
You want your site to show up on Google and Bing right?
Then you need to submit your site to search engines.
This process is very quick. Most of the work is done for you, but it is worth doing to control indexation in the future.
You can request search engines to crawl and index your site, increasing your odds of appearing on results pages for relevant queries. Above all, you’ll need to create compelling content that your audience will want to read and engage with.
Since Google’s algorithm regularly changes, that means optimization should be an ongoing effort—not a one-time project. And though tedious, it’s the difference between zero and high visibility for your website.
Search engines don’t technically require you to submit your site. But there are plenty of scenarios where it makes lots of sense to do. Think of:
- A new site with little to no backlinks.
- A big chunk of updated content now available.
- Recently hacked sites.
Manually submitting your site to Google and other search engines should cut down on the time required to get re-indexed properly, hence gaining organic traffic regularly flowing towards you.
20. Create quizzes with share results features
This strategy is an AWESOME way to make your content better.
All you need to do is:
- Find questions that your target audience asks online.
- Answer those questions in your content.
Then, either create entire posts to answer these questions or incorporate the answers into your content.
The other is to use tools like LeadQuizzes. When users finish a quiz, they get shareable results. They then post those results on social media, and their networks can click on the link and take the quiz themselves. Use this tactic to drive more traffic and grow your email list at the same time.
21. Create Educational Content and Tutorials
Build a blog, create a free course, develop Slideshare presentations, host webinars, and publish other relevant content on your site.
One form of content that can drive traffic to your website is educational content. If you create courses, certifications, or educational posts that are helpful to your audience, you’ll likely see an increase in traffic.
For example, we use AimWorldGroup Courses to generate content that is helpful to our audience. We provide video courses, and long-form articles to answer questions.
To increase website traffic, you should rely primarily on long-form blog posts, educational guides, and tutorials.
22. Start a podcast
Podcasts are EXPLODING.
51% of Americans have listened to a podcast, and 32% have listened to a podcast at least every month. Podcasts have a huge audience, and starting one to support your online brand can also drive traffic to your site.
That’s a lot of ears that can also be converted to website clicks.
The growing popularity of podcasting makes it an excellent tool for traffic generation. You can add links to the relevant content you’ve mentioned in the podcast description, plus advertise your website name using voice to increase awareness around it.
I recommend going on other people’s podcasts as a guest. This strategy works so well you can try to go on 2-3 podcasts per month. As a bonus, you usually get at least one backlink in the show notes, which can help your search engine rankings.
Podcasting benefits you in several ways:
- SEO: If you transcribe your podcasts, you can embed the audio and post the text to your site’s blog, giving you more opportunity to optimize for search.
- Brand awareness: Users might discover you first through your podcast, and then visit your site to learn more.
23. Host contests and giveaways
Everyone loves a freebie, especially on social media. Content offers sometimes referred to as lead magnets, are a way to use content to drive traffic to your blog and generate leads.
Content offers vary depending on what stage of the buyer’s journey your customer is in. It can include webinars, guides, reports, trials, demos, checklists, and more.
To grow your following and drive brand awareness host a simple content or giveaway for your audience.
To enter the contest, people need to enter their email address which you then add to your email list.
It gets better. You can incentivize people to share your contest with their friends. And those shares will drive more traffic to your website and grow your email list.
When users enter your contests and giveaways, you’ll also have a chance to market to them in the future. Just about one-third of contest entrants are willing to receive information from brands.
Plus, you’ll have specific insights about them as far as their interests go, so you can tailor strategies to their shopping preferences.
24. Engage in email marketing
Using your current readers and customers is a great way to drive traffic to your website. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.
When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost.
This can be conducted in a variety of ways, such as:
- Welcoming new subscribers
- Informing customers of new products and updates
- Announcing promotional deals
- Providing educational materials
So long as your email copy is compelling enough, email marketing can easily draw users to further check out and explore your website. Although you’ll have to handle drafting the emails. You can build an email list by using services like MailerLite to make the formatting and design process a breeze.
Here are some essential steps to take for increasing traffic with email marketing:
- Build a subscriber list as soon as possible.
- Choose the right email marketing software.
- Write eye-catching subject lines.
- Keep your emails to the point.
- Add a CTA (Call to Action).
- Add social sharing buttons to your emails.
- Don’t send too many emails.
- Make sure your email template works on mobile and doesn’t get marked as spam.
With email marketing, you’ll be able to keep driving website traffic to your blog as long as your customers stay subscribed.
With social media sites continuously limiting your reach, email marketing is one of the only marketing channels you can have complete control over.
Building a list for email marketing can take a long time, it’s important to start on day one.
25. Click-Through-Rate (CTR) Optimization
Your click-through rate (CTR) measures who clicked on your post and read it against the number of people who viewed the link to your post in total.
Once your content is posted and you begin ranking on search engines, make sure people are clicking through to read your posts.
You can focus on improving your click-through rate (CTR).
For example, let’s say you rank #5 for your target keyword. And your CTR is 3%. And let’s say that you double that CTR to 6%.
Well, you just doubled your organic traffic without improving your rankings.
But wait, there’s more…
CTR is an important ranking signal in Google’s algorithm. When you get a higher CTR, you’ll also improve your google search ranking.
Now, how do you improve your CTR?
Here are a few tips that work great:
- Add a number to your title
- Use highly emotional titles
- Write a compelling meta description
- Test different titles and see which one gets the best CTR
- Include your keyword in your URL
To write quality meta tags that are click-worthy, make sure your titles are short and snappy, and your description leaves visitors wanting more. This ties into on-page SEO described above. A good tool to use is RankMath.
A great tool to measure your organic CTR is Google Search Console which is also a Google ranking tool. This is is a free platform for anyone with a website to monitor how Google views their site and check your website details information and that is your website performance metrics.
You can use GSC data to strategize how to improve your google search ranking. You can also use it to see your google website ranking.
26. Use captivating headlines.
Headlines are one of the most important parts of your content.
And by captivating, we don’t mean writing clickbaity titles—it means writing enticing and provocative titles that pique reader interest.
Headlines are likely to be one of the first things people see in Google Search results. Without a compelling headline, even the most comprehensive blog post may go unread.
What makes a headline captivating? Here are a few tactics to consider:
- Use your words your audience may use (+ avoid jargon).
- Use numbers at the beginning if you can.
- Use powerful words like “secret”, “untold”, “hidden.”
- Use powerful descriptors and/or verbs. For example:
- “outstanding” instead of “good”
- “excel” instead of “do well”
- Be clear and accurate—or in other words, don’t make any false promises.
- Make it short, ideally under 70 characters so as not to get cut off in search engine results.
- Avoid overused words and phrases.
To help you craft eye-catching headlines, you can use a headline analyzer.
27. Create Viral Content
Is there a formula for creating content that goes viral?
Nope! Or else everyone would do it 🙂
There’s no guarantee as to what kind of post achieves virality, but done successfully, it can lead to a massive traffic spike.
Viral content also tends to elicit strong emotional reactions.
That said, there are things you can do to increase the odds that your content spreads like wildfire.
- Your content needs to have a high “Utility”. – This simply means that your content is super useful in some way. Research shows that extremely practical content has a very high chance of going viral.
- Write about subjects that are currently trending in your industry.
- Is there an unusual or controversial stance you want to take on a subject?
- viral content needs an initial “push” to get going.
- Do you have access to any news or hidden information?
- Do you have any uncommon tips or hacks to share?
- Add a lot of visuals. – These visuals can be a bunch of images. Or an infographic. Or a video. Industry studies show that image-rich content gets 90%+ more social shares vs. content that’s all text.
28. Answer Quora’s questions.
Quora can be great for driving traffic to your website.
If you don’t have one already, first you’ll need to create an account. Once you have a Quora account, you need to find the right questions to answer.
This doesn’t mean you should be overly promotional about your website, though. Only where appropriate should you link to your site; that might be in your profile information, or in any answers where you’ve got a relevant web page or blog post to link to.
Choose your topics and you’ll be able to see the latest questions related to that topic.
If you to get the most out of Quora, fully complete your profile, pick questions relevant to your audience and add in links where it makes sense to do so.
You should provide quality answers and look for questions that aren’t already saturated with responses.
By the way, you can also try out these other Q&A sites and follow the same principles:
29. Repurpose your content.
Need content to drive traffic to your site but struggling to come up with ideas? I get it. A great way to overcome this hurdle is to repurpose old content.
Long-form content can be repurposed for sharing across different channels — social media, email marketing, guest blogging, etc. And such pieces can be adapted to other formats — audio, video, or visual content.
Take a well-performing blog post and repurpose that into a video. Or if you have a podcast that did well, write up a blog post on that topic.
Using content that has already performed well will continue to drive traffic to your site.
It’s worth considering repurposing your content for continued traffic. After all, a blog post is just one medium of content—who knows how many more users you can draw by repackaging it in different forms?
There’s no single technique for repurposing content. You can do so in several ways, such as by creating:
- A slide deck on SlideShare
- A webinar
- Video content
- An infographic
- A podcast
Regardless of what form it takes, a repurposed piece presents an additional opportunity to take old but successful content further.
How To Drive Traffic To Your Blog Using Social Media
30. Syndicate Your Content on Medium
Like guest posting, syndication on high-authority websites can widen the exposure of your content to audiences who might not have stumbled on your blog posts otherwise. Syndication on one of these sites would help direct massive amounts of new visitors your way.
While it may take time to build relationships with editors of other websites, especially well-established ones like Business Insider, you can start by syndicating your content on platforms like Medium and LinkedIn.
Medium is one of the BEST places to syndicate your best stuff.
All you need to do is repost your content (word-for-word) on Medium.
Then, once your post is live, share it on Twitter, Facebook, and LinkedIn.
(This will give the post some juice.)
And when Medium sees that people are engaging with your post, they’ll start to promote it within their platform.
The platform has also created a community of publishers who can follow, engage with, and promote others’ posts.
You can tap into this existing community and introduce your brand. After you’ve invested in creating great content on Medium, you’ll gain traction and readers. By including links back to your site, you can get traffic to your website fast.
31. Master YouTube marketing
If you want to drive more traffic to your website, YouTube should also be on your radar screen.
YouTube is the 2nd most popular website on the planet, only behind Google.
YouTube also grows bigger year over year. In 2020, people watched over one billion video hours daily on the platform.
You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website.
And by starting a YouTube channel, you can tap into that massive viewing habit and direct some of the views to your website.
32. YouTube and Google Ads
With a lot of your potential audience already on YouTube, it makes sense to target them with ads. To get the most from YouTube Ads, you need to:
- Target your audience.
- Choose the right ad format.
- Create engaging ads.
Check out this guide to YouTube advertising by HubSpot for more information.
For those wondering how to how to get traffic to your blog and sales, Google Ads are the universal answer.
Paid advertising is the same as buying traffic for a website in a legit way. They help to easily boost traffic and get your blog noticed.
The platform has the most comprehensive range of ad tools, targeting, and analytics capabilities. Plus, Google lets you run a range of cross-channel ad campaigns from a single interface: Display campaigns, Video campaigns, etc.
33. Drive website traffic with Facebook
While Facebook’s organic reach continues to decrease, that doesn’t make this platform less of a powerhouse. It will also help you get traffic to your website free. You can obtain website traffic from Facebook groups, Facebook Ads, Messenger, social media posts, and your own business page.
The best way to increase website traffic with Facebook is to start a Facebook community in your niche and curate relevant content from your blog.
You should also join some Facebook groups related to your niche and share your content inside them.
Facebook Groups cover a wide range of niches where your target audience may hang out.
You can search for groups to find discussions happening related to your content:
Find discussions related to the post you are trying to promote and then join in. Try sharing it in a conversational way that helps the group.
Like all online community promotions, you want to make sure you come across as helpful and no spammy.
You should respect the specific rules about promotion within those groups first.
34. Facebook Ads
Driving Facebook traffic back to your website is essential, and FB traffic provides a great opportunity to target your ideal audience. Facebook is one of the companies that drive traffic to your website using ads.
You are probably pretty familiar with Facebook ads.
When used correctly, Facebook Ads can be an effective (and low cost) way of sending traffic to blog posts.
But if you know what you are doing, they can be the opposite of that: expensive and ineffective.
Fortunately, I found a little “loophole” that will help you get laser-targeted visitors for pennies.
It is called Facebook Retargeting.
Here’s how it works:
The first thing to do is to register a business account on Facebook Ad manager to promote your website to the platform’s audiences.
Next, create a Facebook ad that sends people to a blog post and target people that have visited your site in the last month or two.
Finally, run the ad.
Using this method you’ll probably find that your CPC is very cheap
You want to use targeted Facebook ads to drive traffic from Facebook back to your site, so make sure you are going after the right (and interested) audiences.
35. Use Instagram marketing
Instagram is one of the fastest-growing social platforms and can be a great way to generate free traffic to your blog.
Unfortunately, Instagram doesn’t offer many linking opportunities. So you need to be strategic:
- On your Bio: You can add a link to your website or use Link Tree to include a collection of links.
- On stories: You can share swipe-up links to your website once you reach 10K followers or convert to an Instagram Business account.
While you can increase traffic with the link in your bio, you can also do so by having affiliates, people who market your products for a commission, add their referral link to their Instagram accounts. Or reach out to influencers with big followings to share your link in their bio. You can boost website traffic by creating traffic ads.
It sounds obvious, but uploading good images and videos that are relevant to your audience is the key to success on Instagram.
Here are some Instagram marketing tips:
- Regularly share your posts. The best times to post on Instagram: 9 am, 5 pm, 2 am
- Be active and engage with your followers.
- Find and use relevant hashtags.
- Try and get shout-outs from others.
36. Instagram Ads
Like Facebook ads, Instagram ads can be a great way of getting in front of your target audience and getting your blog noticed.
Instagram ads can be set up through Facebook’s advertising platform You can run different types of ads including photos, Video, Carousel, Slideshow, and Stories Ads.
Here’s how you get started advertising on Instagram:
First, you need to connect your Instagram and Facebook accounts. To do this go to Facebook’s Ad Manager, set your objective and your target audience. Next, pick your ad placements, set your budget, and schedule.
Finally, create your Instagram Ads.
Amazing visuals are the key to a winning Instagram ad. use them to promote your products, rather than just content.
37. Increase website traffic with LinkedIn
LinkedIn is growing FAST.
This study found that the number of people sharing stuff on LinkedIn has increased significantly since a few years ago.
LinkedIn is the place to be for promoting B2B content. To connect with other professionals you can.
That’s great, but how do you use LinkedIn to increase traffic to your website?
- Post video content.
- Publish status updates (with links, tests, and videos)
- Share relevant content in LinkedIn groups
- Publish thought leadership articles
For most online retailers, LinkedIn often seems like the last place you’d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source.
Videos tend to do well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.
Don’t forget you can leverage LinkedIn’s publishing platform to reach their massive audience.
Republishing articles on LinkedIn is a great way to send traffic to your website and get in front of a new audience.
Before you publish your article, there are two things you want to make sure you’ve included:
- A CTA (Call to Action)– directing people to a specific resource on your site that you think may help people.
- A short bio – add this to the end of your post to direct people to your blog’s homepage.
All of the above help you build your brand.
38. LinkedIn Ads
You have more power at your disposal with LinkedIn than you might realize.
That’s because LinkedIn has a powerful ads platform. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too.
You can also use LinkedIn Ads to target your audience with sponsored content, sponsored or text ads.
LinkedIn is most suited to targeting a professional audience. If your site isn’t targeting that demographic, you may be better of saving your money.
This guide by Hootsuite provides a good walk-through of LinkedIn ads.
39. Maximize Twitter marketing
Lots of people use Twitter, in fact roughly 46% of Twitter users log into the platform every single day.
If you use Twitter effectively, it can drive tons of traffic back to your website. But just tweeting the title of your blog post now and then with a link back to your site won’t work.
Remember, Twitter has been cracking down on spam automation, but you can still take advantage of this traffic source.
You need to do better than that.
Here are some ways to increase your website’s traffic using Twitter:
Twitter threads offer the best opportunities to generate traffic. Break your big post into tweetable advice and share it on your profile with a link in the last tweet:
For Twitter to be an effective traffic-generating machine, you need to be proactive.
Did you know: the average lifespan of one tweet is just 18 minutes:
When it comes to content marketing, a little trick you can use to get traffic from Twitter is to share a click to retweet link with people featured in the article. This allows your original tweet to get more visibility, especially if a hashtag is used in it because it can help you rank higher on the feed for the hashtag used.
Try asking a question related to your topic, use images and Retweet any mentioned content.
Don’t forget, you can also harness the power of Twitter Ads…
40. Twitter Ads
Twitter ads (Promoted Tweets) are a cost-effective way to promote your latest posts to more people. You can purchase sponsored tweets, videos, or conversation cards to distribute your content to a specified audience and monitor all clicks/interactions.
Promoted Tweets increase reach and drive traffic to your website and post-click landing pages, which in turn, increases lead generation and sales. For more in-depth tips on using Twitter to grow your traffic, check out our guide.
Pinterest is a great platform for sending traffic to your blog.
To use Pinterest for traffic, great visuals are key. Make sure that every blog post you publish comes with a high-quality Pinterest image.
Then pin it to your boards and re-share it to relevant group boards.
By pinning your products and blog content multiple times a week, Pinterest traffic can potentially outperform powerhouses like Facebook. All it takes is for one pin to go viral to get an endless stream of traffic to your website.
Here are some tactics you can use to harness Pinterest traffic:
- Sign up for a business account and get access to Pinterest Analytics.
- Create pin images that are the right size & include text.
- Pin at the right time. the best times to post on Pinterest: 2 pm, 9 pm, 2 am
- Make sure each pin description is detailed and is keyword optimized for SEO.
- Join relevant Pinterest group boards.
42. Pinterest Ads
Pinterest ads are useful for getting your content in front of more people as they search and browse Pinterest. Especially if your target audience is primarily women, you can’t find a better place to advertise.
The supported ad formats include:
- Shopping ads
- Sponsored image and video pins
- Sponsored story pins
- Carousel pins and ads
- Collection pins and ads
And like all paid ad campaigns: monitor and tweak accordingly. For even more information, check out this Pinterest Ads guide by Hootsuite.
43. Post on Reddit
Since it was founded, Reddit has climbed the ranks of internet popularity to become a major hub for news, entertainment, and networking. Users vote “up” or “down” on submitted posts, which impacts their subsequent rankings and how visible they are to other users.
Look for relevant subreddits that it would be appropriate to post in, and get to know the users there. Here is a list of the Top 5000 subreddits
Submitted links that are labeled with misleading titles will be considered spam and may get you banned from the platform.
44. Reddit Ads
Reddit is undoubtedly an intriguing channel for advertising purposes.
However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to the top-trending content of the moment, Reddit users are notoriously anti-marketing.
The local crowd has a low tolerance for blatant self-promotion. Reddit ads are a good alternative to building a presence on this platform.
45. Drive Traffic From TikTok
Organic traffic is the best, free way to drive traffic from TikTok. Haf (50%) of the users are under the age of 34. What is also interesting is that around 50% of the users are in the $75k+ household income bracket.
Here are various ways for how to drive traffic from TikTok.
- Complete your BIO
- Increase engagement by adding trending sounds to your videos.
- Choose good posting time.
- Organize contests and giveaways.
- Try to get shoutouts.
- Be consistent in creating videos.
The common denominator and main takeaway for everything related to digital marketing of course remain testing and stay consistent. I hope that these tips will help you to look for the strategy that will work for your account, and you will be growing along with TikTok!
46. TIKTOK ADS
The main advantage of paid ads is that you get instant results.
The advantages are obvious – you get instant traffic without any need to build a follower base or anything about the content.
Setting up a tracking pixel and spending a part of your budget to test what works. This is what will ultimately bring more results than just burning your money and hoping that something sticks.
47. Promote Blog Posts and Videos on Quuu
Quuu Promote is a paid tool that can drive traffic by promoting your content automatically to the right audience.
Quuu is a dead-simple way to get people to promote your content on social media.
All you need to do is submit your best content and they’ll ask influencers to share it on Facebook, Twitter, LinkedIn, and more.
How does Quuu Promote work?
- You create a social media post. (Remember to add a link to your blog post).
- Quuu puts this in front of people in your niche who have signed up to get suggestions from Quuu.
- Some of these people may share it on their social profiles.
- You get more traffic.
48. Drive Traffic To Your Website From Forums
Forums are digital communities where people ask questions and have discussions about any given topic. Reddit, Quora, and Yahoo Answers are a few of the more popular and well-known forums — there are discussions, groups, and threads about almost any topic imaginable.
Forums are a VERY underrated traffic source.
When you become an active, respected member of a forum, you’ve built a funnel that brings people back to your site.
You need to add value, build relationships, and earn respect as a member before you promote your business. Only after you’ve done that can you add links to your website.
49. Create your forum
If you can’t find a good forum for your industry, you could look at setting one up yourself, where you invite people to discuss more than just your brand and your products.
Make it a respectful community where people can talk about topics relevant to your niche.
You also need to make sure your users are producing quality content, you have moderators, and your forum has good UX.
In fact, with WordPress forum plugins you can be set up fairly quickly. Getting that right could mean a steady stream of traffic back to your site.
You can incorporate notifications to proactively lure people back. Forums also create more unique content, helpful for SEO.
50. Begin a referral or Affiliate program.
Reward your readers for spreading the good word on your behalf. Affiliate marketing works when companies pay affiliates to promote their products. Affiliates earn a percentage of the revenue from every sale they refer. Often, these sales come through website traffic.
The success of referral marketing is based on the premise that people are four times more likely to purchase after hearing a friend’s recommendation.
In this way, referral marketing begets both traffic and conversions by customers reaching out to their respective networks. It’s thus no surprise so many eCommerce behemoths have implemented these programs—take, for example, the Builderall 2-Tier Affiliate program that rewards both new and old users with additional affiliate commission.
Website Traffic Checker Tools to Try
If you want to find your competitor’s keywords, see your web traffic rankings statistics, compare websites, generate a free website report, – SEMRush is the best competitor keyword checker tool.
Now, here are the best website traffic checkers to check your domain traffic:
Alexa website traffic checker helps with competitive research. In other words, if you want to know what your competitors’ traffic sources are, this is the tool you can use. Plus, it’s free.
You can even check the most popular websites using the Alexa ranking list.
Alexa offers a set of paid and free tools for analyzing website performance and growth opportunities.
Use the free website statistics tool to analyze competing websites:
- Find new keywords
- Discover websites with similar audiences
- Review popular articles and average engagement per post
- competitor website analysis
It is a website analyzer and a domain rank checker. This tool will show your blog analytics/website analytics.
You can also use this tool to analyze your website performance and locate keyword gaps and missed ranking opportunities. It is one of the best free online competitor analysis tools.
2. Google analytics
Google Analytics is a free web analytics tool offered by Google to help you analyze your website traffic. This is the best website analytics tool. All you have to do is paste a code on your blog and then wait for a few days for Google to collect your data. Next, log in to your google analytics dashboard and check traffic.
The SimilarWeb Pro website traffic checker tells you the total number of page views, visit duration, top traffic sources, and more for competitor websites.
This tool is a good traffic estimator and it will show you a list of all websites that are similar to yours.
You can use SimilarWeb to analyze the web traffic statistics of other websites, their top referring sites and the percentage of paid versus organic traffic.
Now It’s Your Turn
I hope this post showed you how to increase website traffic using some cool, untapped strategies.
Now I’d like to what you have to say.
Which technique from this post are you ready to try first?
Let me know in the comments section below.