Do you struggle with turning your website into an income-generating asset?
Don’t worry – driving traffic to your website may take some time, but if you follow the right steps you’ll speed up the process.
In this post I’m going to show you how to drive more website traffic.
Unlike other blog post on growing blog traffic, we are only going to share tips that we have personally used to increase our e-commerce website traffic to millions of page views every month.
We also have done our best to make this the most comprehensive website traffic guide, so you can have a holistic blog traffic strategy for your business.
Let us first start by understanding two major types of traffic: organic and paid.
Organic traffic is traffic that you get naturally without having to pay for it.
The biggest source of organic traffic is search traffic.
The traffic you get when a person types a search term (a keyword or a question) into Google, or any other search engine, and your blog post comes up in the results, and they click on it.
Nonetheless, organic traffic can also include direct traffic or referral traffic.
Direct traffic is when someone types your URL directly into their browser or clicks on a link in an email.
It occurs when a visitor arrives directly on a website, without having clicked on a link on another site.
Referral traffic is when someone clicks on a link to your blog from another website without searching for your blog on Google.
Paid traffic on the other hand is traffic that you pay for.
Paid traffic includes Facebook advertising, Google AdWords, Bing ads, Twitter ads, Pinterest ads, and more.
Organic traffic is an important part of any long-term content marketing strategy, so don’t neglect it.
You can always pay for traffic whenever you need it, especially in the beginning.
Paid traffic is obviously the surefire way to get traffic no matter what.
Organic search traffic isn’t nearly as complicated as you may think.
But, how simple is it to get organic traffic?
There are also 2 major things you need to rank #1 on Google.
To outrank your competitors on page 1 of Google, all you need to do is show Google 2 things:
- That your content is the most relevant.
- That your content is the best.
It’s as simple as that.
To show that your content is the most relevant, optimize your posts for relevant keywords.
To show that your content is the best, outshine your competitors with better blog posts, and prove that your content is the best by asking other blogs to link to yours and share it.
Ready? Let’s get started.
How to Increase Your Website Traffic.
Table of content
- On-Page SEO
- Research New Keywords
- Optimize Your Content With Long-Tail Keywords
- Optimize Your Content With LSI Keywords
- Track Your Website’s Keyword Rankings
- Build On Competitor Keywords
- Make A Few Good Guest Posts Each Month
- Natural Link Building
- Create Content That Appeals to Influencers
- Create Comprehensive and Useful Content
- Publish Pillar Post
- Publish Long-Form Content
- Add Images, Charts, Infographics to Create Visually Attractive Content
- Produce Video Content
- Add Social Share Buttons
- Internally Link Your Content
- Stick to a posting schedule
- Keep Your Content Up-To-Date
How to Drive Traffic to Your Website with SEOback to menu ↑
1. On-Page SEO
On-page SEO can help your website rank higher in search engines and bring in more traffic.
You can improve your on-page SEO through keyword research and just the right optimization to your website content.
Some on-page SEO elements include the page title, header, meta description, image alt-text, and the URL (plus more). Showing up in search engines will generate more traffic for your site.
Google prefers content that loads really quickly — a few things that can help in this area include:
- ensuring all image files are as small as possible (without being pixelated). Squoosh your images.
- avoiding the use of unnecessary scripts on the page
- using a CSS stylesheet rather than loads of inline CSS
- Use your keywords and accurately describe what you are writing about in your SEO title
- registering your site with Google Search Console
- include keywords in each post’s URL that reflect the content and make them as SEO-friendly as possible by optimizing the slug (make them short)
- Put core keywords in the headlines throughout your website articles to break up content (h2 h3)
- Add keywords to your image file names and alt text so search engines know what they’re about
- Make sure you include at least your main keyword in your meta description
Learning the right SEO strategies and the best practices for using target keywords will help you supercharge your results.
Google’s algorithm factors in all these ranking criteria before it decides how to rank your content.
To make it easier on yourself to optimize on-page SEO, consider installing plugins like Yoast SEO, Rank Math, and use Semrush or HubSpot’s SEO tools.
On-page SEO will give your blog posts the best chance of performing well in search.back to menu ↑
2. Research New Keywords
Keyword research is a technique used by content creators and SEO experts to find and research search terms that users enter into search engines when looking for products, services or general information.
It helps you discover specific words and sentences that users type in Google and other search engines to find the content they are looking for.
Usually, beginners just rely on their best guesses when creating content. As you can imagine, this strategy is a hit or miss.
If you use the “guess” strategy, then a lot of your blog posts will likely not do well in search engines.
Simply because no one’s looking for the keywords you have used, or there is just too much competition for those keywords.
Keyword research isn’t about finding one high volume keyword and ranking for that single keyword alone.
It’s about coming up with a keyword strategy with a variety of terms that are relevant to your product and industry.
But if that’s too narrow, don’t be afraid to expand on different keywords in your industry.
If you do expand on new keyword families, just don’t forget to identify the search intent behind them and try to serve that search intent with your content.
By doing proper keyword research, you will unlock the following benefits:
- Makes You Target The Right Audience
- Discover actual search terms people are looking for
- Find unique content ideas for popular search terms
- Makes You Find New Topics
- Learn from your competitors and beat them with better content
- Create a series of pillar-articles to drive steady traffic to your blog
Now the question is how do you actually do keyword research? Luckily, it is not as difficult as you would think.
There are a lot of free and paid tools that can help you do proper keyword research.
All you would have to do is enter a keyword, a competitor’s blog/website URL, or your own URL to find out more keyword ideas.
Find keywords that would easily turn into blog post topics. And keywords that you think would be good for backlink anchor text.back to menu ↑
3. Optimize Your Content With Long-Tail Keywords
Speaking of SEO, keywords are at the heart of SEO. One of the easiest ways to generate more traffic to your website is to ensure that every page on your site has a keyword strategy.
For each blog post you write, choose one key phrase that you have researched and believe readers would use to find that post.
Next, incorporate that phrase into the title of the post, the headline on the page, within the content on the page at least two times, in a featured image on the page, and also as part of the page link.
Don’t use the most popular parent keywords in your industry. For example, don’t use “business ideas” – because this is a top-level-keyword that’s highly competitive, and it would be hard for a new website to rank for it.
Instead, use long-tail keywords like “most profitable business ideas.” Keywords like this usually have a lower volume, but they’re not as competitive – they’re low hanging fruits.
Keyword concentration helps Google understand what that page is about, which can ultimately lead to more traffic from the search engines.
Furthermore, search engines rank websites based on factors like trust, size, popularity, and age on a scale from 1-100. This is called DA (domain authority).
For example, if your website is new – it has a domain authority of 1, while platforms like Facebook have a domain authority of 99.
It’s difficult for a website with low domain authority to rank for short-tail keywords with high monthly searches.
A new website will have higher chances to rank for long-tail keywords because there is far less competition.back to menu ↑
4. Optimize Your Content With LSI Keywords
Latent semantic indexing (LSI) keywords are words and phrases with a high degree of similarity to your target topic.
Google’s algorithm uses them to help determine the content quality and relevance to the search term.
LSI opened the doors for Google to understand anchor text used in hyperlinks and “link neighborhoods,” or groups of sites that link to one another.
With all of that in one update, Google’s search results dramatically changed.
They weren’t just looking for exact-match keywords anymore — the algorithm could understand synonyms and context.
That means Google doesn’t just look at a single keyword on your page and how often you use it. Instead, it looks at everything your page offers.
Most old school SEO strategies simple don’t work anymore.
That’s because Google’s Hummingbird algorithm changed EVERYTHING about SEO.
Instead of ONLY looking at keywords, Google now understands topics.
(How big of a change was this update? Google said that: “Hummingbird affects 90% of all searches…”. Wow).
The question is: How do you make sure that Google understands your content’s topic?
Use LSI Keywords.
For example, let’s say you just wrote a post about Seo.
LSI keywords would be words and phrases like:
- SEO tutorial
- how to do SEO
- SEO tools
- SEO youtube
- SEO course
How do you find these LSI keywords?
The first (and best) tool we recommend is LSI Graph.
To get a list of LSI keywords, just enter your page’s main keyword, and you’ll get a list of related keywords to consider:
Then, just sprinkle these LSI keywords into your blog post and your are done.back to menu ↑
5. Track Your Website’s Keyword Rankings
Another way is to find content that is already ranking for your keyword. Find a keyword that your customers search for every day, and it also has a high suggested bid.
This is important because it means a lot of people are running AdWords on this keyword.
This means that there is strong commercial intent behind this keyword. (In other words, people searching for your keyword are usually looking to make a purchase.)
You can do this with a tool called, Google Search Console. It is a free tool provided by Google that helps you see how your website is doing in Google Search.back to menu ↑
6. Build On Competitor Keywords
Google Search Console will not tell you who is ranking higher than you and why.
That’s why you might consider looking into your competitors’ content and keyword strategies if you’re out of ideas.
For that, you’ll need SEMRush. Using this tool, you can get detailed insights into your competitors, their top keywords, and what you need to do to outrank them.
Features like Semrush “Content Gap” analysis can help you identify the keywords your competitors are ranking for, but you aren’t.back to menu ↑
7. Make A Few Good Guest Posts Each Month
Guest blogging for blog traffic generation can be a good strategy, and land backlinks and strengthen your backlink profile.
Reaching out to sites in your niche and industry means that you’ll be getting your link in front of potential new readers and site visitors that are in your target audience.
To implement a guest posting strategy, you need to locate other blogs that reach your target audience and offer to contribute guest blog posts.
Draft a blog post, and then write a pitch.
Caroline Forsey, a staff writer on the HubSpot Marketing Blog, says, “I’m always particularly intrigued with a guest pitch if it shows me the writer has done their research ahead of time”.
If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.
Now, of course, guest posting usually involves some sort of exchange between the two websites in question, and it can be the good old link exchange.
But the key to landing a few good guest posts each month is a streamlined email outreach strategy.
Guest posting shows you’re active in your community.
Try to recognize gaps in their content and how your piece will fill those gaps, rather than competing with existing content.”
TIP: Most author bio boxes are buried at the bottom of the page.
This is a huge problem because most people will read your guest post and skip the author’s bio section.
If people don’t see your link in your author bio, they’re not going to visit your site, and hence there is no website traffic.
Luckily, there’s a simple solution to this.
Here’s the step-by-step process:
- First, write a guest post just like you normally would.
- Next, include helpful resource sections throughout your guest post. Then link to 2-3 helpful resources on the topic you just covered.
- Finally, include YOUR content as one of the helpful resources and strategically link for readers to check out.
You can also invite guest contributors. When others write for your blog, you add more content that you didn’t have to write yourself.
As a bonus, those contributors will also share with their networks and may ask you to write for them, opening up new readership avenues for you.
Key takeaway: Guest blogging, increases your website traffic by writing quality content for authority blogs in your niche.back to menu ↑
8. Natural Link Building/ Quality Backlinks
Link-building or a website’s backlink profile is one of Google’s ranking factors and a great way to boost your website traffic.
That’s because Google looks at how many backlinks you have (and how authoritative those backlinks are) when determining the importance of your article.
A backlink is an incoming link to your content from an external website. Backlinks are one of the most influential signals in Google’s rankings.
Backlinks show search engines that your content is gaining industry recognition and that it provides value to both users and websites.
Getting backlinks from reputable websites and blogs is very difficult. Not just for beginners, even experienced bloggers struggle with it.
It involves reaching out to other bloggers/website owners and asking them to include a link to your content on their posts.
This is a time-consuming affair, but it’s absolutely essential, and if you take a thorough approach to it, it can prove very fruitful.
Here are some tips to get quality backlinks to your website:
- Reach out to influencers and reputable blogs in your industry, and then tell them about specific content on your website that they might want to link.
- Write guest posts on other blogs and websites.
- Interview influencers and bloggers on your blog. They will likely want to let their users know to come to check out their interview, and you’ll get a backlink.
- The easiest way to get a backlink is to add a link to your website on all your social media profiles.
When building links,
- focus on websites that have a good reputation (you can use the ‘domain authority scores’ provided by the SEMrush SEO tool to find out which ones do or don’t).
- always ensure that the links you’re building make sense in context (for example, if you’re building a link to a site about shoes, don’t build links on posts about ice cream).
That being said, with enough effort you will eventually get your website up there, and the most straightforward way to do it is by creating valuable content people will want to link to.
To create quality content you basically need to focus on producing long-form posts which cover the topic you’re writing about clearly, and in considerable depth.
Always aim to satisfy a reader’s query; to solve their problem.back to menu ↑
How to Drive Traffic with Content Marketingback to menu ↑
9. Create Content That Appeals to Influencers
Here’s the truth:
If you want influential people to share your content, you need to write stuff that appeals directly to that group.
Influencer marketing isn’t a passing trend. In fact, it’s a budget-friendly option to drive traffic to your website.
According to Think with Google, collaborations with YouTube influencers are four times more effective at driving brand familiarity than those with celebrities.
When influencers post discount codes, links, reviews, or giveaways, you are tapping into their audience to drive traffic to your website.
However, the problem is that most influencers get tons of messages already. Since you are a new blogger, they assume you probably don’t have anything to offer them in return.
So how do you get the attention of an influencer? More importantly, how do you get them to promote your blog?
First, you need to start a conversation with them on social media.
Next, share their content with your own commentary, reply to their threads, leave comments on their blog posts.
Make sure each of your interaction adds value to their discussion.
Influencers love it when users appreciate their efforts. They will notice and remember you. Once you have established a relationship, you can approach them to give you advice.
It sounds like a lot of work, but it helps you build life-long friendships that are mutually profitable.
If you think about it, the stuff we tend to share or link to on our own is usually well-researched, genuinely helpful, or relevant and something we consider trustworthy.
When it comes to great content, you’ll find that the key thing is to think about the value it provides.
Remember that customers are more likely to buy from organizations with excellent word of mouth.
How do you create great word of mouth? First, delight your customers. Second, work with influencers.back to menu ↑
10. Create Comprehensive and Useful Content
The most important thing that users and search engines look for is good quality content.
Focusing on attracting the right people to your company is called inbound marketing. One of the best ways to do this is by creating content through blogging.
To come up with content that will attract the right visitors to your website, you should know your buyer persona.
Once you know your audience, you can create content that will attract them to your website.
For a blog, a quality piece of content is usually a comprehensive article on a specific topic that covers all the details. This makes it extremely helpful for users.
These comprehensive articles are known as pillar articles or topic cluster model. Other experts may refer to them as cornerstone articles or flagship content.
But how do you write a good blog post that will attract the right audience? Follow these five steps:
- Identify your buyer persona: Find out more about your audience, from age to pain points.
- Conduct SEO research: Learn what your audience is searching for on search engines so you provide the right content.
- Write a draft: Begin by drafting a post that answers your audience’s questions.
- Publish: Publish your post on your blog.
- Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.
Furthermore, great content tends to have a high “Utility”. This simply means that your content is super useful in some way.
Research shows that extremely practical content has a very high chance of going viral.
Always remember that content is king for website traffic.
As long as you create insatiable content on your site or blog, you’ll keep the visitors coming back for more and more.
Also, the better your content is, the more engaged your visitors will be. They will share your content for you, helping to promote your site on autopilot.back to menu ↑
11. Publish Pillar Post
Pillar posts are your most important articles. You need to choose the most promising keyword and then provide as much information as you could in one long-form article.
Ranking higher in Google will increase the organic traffic to your site. At Aim World Group, we do this by using the pillar/ topic cluster model.
Google favors sites that are known to be topic experts on the subject matter they’re writing about.
To be seen as an expert, you can create a pillar page, which is essentially a longer blog post that broadly covers all aspects of a topic.
Then, you write “cluster content,” or supporting blog posts, targeting long-tail keywords that show you’ve covered a topic exhaustively.
Focusing on long-term traffic will help you rank higher on search engines
The pillar cluster model organizes content on your blog around a single topic and searches term through internal linking.
This organization helps search engines easily crawl and categorize all of the content that you have on a particular topic, thereby making it easier for you to rank for that keyword.
When the model is done right, it also helps visitors navigate your site and move through related pages, boosting traffic for all of the pages in your topic cluster.
You should create as many pillar articles as possible to cover all the important keywords in your industry.
Following are some tips that you should keep in mind when creating pillar content:
- Pillar content could be any type of article. For example, a how-to guide, tutorial, comparison article, opinion piece, a listicle, etc.
- The difference between pillar content and other articles is that your pillar articles are more comprehensive and provide in-depth information on the topic.
- Your pillar articles are not time-dependent. They are evergreen and always useful. Although we recommend keeping them updated with new information to stay on top of search results.
We will cover more tips later in this article that will help you create high-quality pillar articles to get more traffic from search engines.back to menu ↑
12. Publish Long-Form Content
When it comes to content marketing, there’s something to be said about length.
The pillar post should be in one long-form article.
Long-from content refers to posts with high word counts that go into HUGE depth on a particular topic.
A while back BuzzSumo analyzed a million articles.
The purpose of this research was to identify which TYPES of content worked best.
And they found that long-form content gets more shares and backlinks than short posts (<1,000 words):
In fact, as you can see in the chart above, long content (>3k words) gets an average of 208% more shares than short articles.
There are a couple of reasons why long-form content helps to generate higher positions in search results.
- Google likes length. A QuickSprout survey found that longer content ranks higher in Google’s search results.
The average content length for a web page that ranks in the top 10 results for any keyword on Google has at least 2,000 words.
- Readers love genuinely helpful pillar articles and an easy-to-navigate knowledge base.
The in-depth nature of a long post is more likely to satisfy readers who come across it
It will be more likely to answer your visitor’s query or solve their problem.
As a result, the post is more likely to get shared on social media or get linked to from other sites — with very positive implications for your website traffic.
- You’ll have the chance to tackle some smaller related keywords naturally if you focus on creating the best, lengthier, and most informative blog post on a given topic. This means your article will pop up in several search results.
- Longer posts will naturally be more keyword-rich and therefore more likely to crop up as results for ‘long tail’ keyword searches.
- It’s great to link to as a relevant resource in guest posting, or if you happen to be doing some low-key marketing helping out people in forums like Quora or Reddit.
- You don’t want a bunch of smaller, similar articles focused around similar keywords disassembling each other in the SERPs.
Studies show that ‘long-form content’ performs better in search results than short or ‘thin’ posts.
Tip: although long-form posts typically attract more readers than very short ones, it is important not to get too carried away with length.
If you are creating huge articles just for the sake of a long-form blog post, and this is at the expense of creating useful content.
It is unlikely that you will be rewarded by either readers or search engines for doing so.
Quality is key, as Google repeatedly makes clear in its advice on how to make content rank highly in search results.
Always focus on the User Intent.back to menu ↑
13. Add Images, Charts, Infographics to Create Visually Attractive Content
Since visual elements are so important, we believe they deserved their own spot on this list.
As human beings, our brain prefers visual elements. We love colors and objects because aesthetics trigger emotional responses in our brains.
This makes us more engaged and immersed in our surroundings.
Every solid piece of content can be pushed to excellent with the right infographic that’s both educational and entertaining.
Eye-catching infographics increase website traffic because they can be used by other websites that publish content in the same niche and they’re easily shareable.
People love looking at images because they make information engaging and easy to consume.
Images in your blog posts grab user’s attention and help them focus on not just the visual element but also the text around it.
If you’re just starting out, then it’s important to know that you cannot just use any image you see on the internet.
Images are protected by copyright and stealing copyrighted material can have serious consequences.
Ideally, you want to use your own images, graphics, and photographs, but not all bloggers are graphic designers or photographers.
Luckily, there are so many great resources to find royalty-free images.
There are even tools that you can use to easily create your own graphics.
It’s REALLY important to use good images in any blog posts you publish.
There are four main reasons for this:
- First, it helps readers get a sense of what you are writing about (this is particularly important if you are exploring difficult concepts – visual aids can really help simplify matters).
- Second, the main picture (featured image) accompanying your post will usually show up whenever your visitors share one of your posts on social media, and if it is a dull picture, it’s far less likely to generate clicks to your site.
- Third, good images help to make your content look authoritative. If you use a beautiful piece of photography, it is far more likely to be taken seriously.
- Finally, as with text, images can be optimized to help your content appear in search results.
By adding suitable keywords to a picture’s ‘alternative text‘, file name, and caption, you can help search engines gain a better understanding of what your post is about (and by extension, help the post appear in relevant search results).
Tip: When adding images to your blog posts, make sure that you keep an eye on file size — large picture files can increase page load time.
Use tinypng to reduce your PNG and JPG file sizes.
Along load time will affect how search engines treat your content in search (quick-loading pages are given priority over longer ones by search engines).
Studies have shown that photos in blog posts boost readership. Locate royalty-free images from a site like Clipart.com.back to menu ↑
14. Produce Video Content
It’s time to add video marketing to your content strategy.
Statistics show that marketers who use video grew revenue 49% faster than those who don’t and 92% percent of customers say that visuals are the most influential factor in their purchasing decisions.
YouTube is a great resource for driving free organic traffic to your website.
Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world.
YouTube recently passed Facebook as the 2nd most popular website on the planet (only behind Google):
Gaining exposure on YouTube could be a huge increase in your website traffic.
Create useful tutorials and videos that add an immense amount of value and be sure to link to your content through the description.
According to a report by Cisco, video will account for 82% of traffic by 2022.
Start implementing video marketing into your strategy as soon as possible because this is the content people are clicking on.
You can also create a video for Instagram or Facebook Stories, live videos, IGTV, Facebook Watch, news feed videos, etc.back to menu ↑
15. Add Social Share Buttons
Social share buttons are links that make it easy for your readers to share your content on social media.
It’s not that search engines take into account the amount of attention your website is getting on social media.
But this can amplify the actual ranking factors, and adding social sharing buttons doesn’t cost you anything.
Not adding them to your website posts is missing out on a huge opportunity to increase organic traffic.
At the top and bottom of your blog posts, make sure you include social sharing buttons for Facebook, Twitter, LinkedIn, and the other major social networks. Make it easy for readers to spread the word.
When your readers become promoters of your content, your website traffic will increase.
Once you’ve created your social share buttons, how do you get people to share your content? Here are a few tips to get started:
- Create strong content
- Include quotable content
- Add multimedia such as images, videos, infographics, etc.
- Ask people to share on social media
They’re things you include in your content that push people to share it.
Actively encourage your readers to share your blog posts — be clear with your requests for people to post your content on Twitter, Facebook, and other social networks.
A lot of these principles were first discovered by behavioral scientists like Dr. Jonah Berger, Dr. Katherine Milkman, and Jure Leskovec:
When you include Share Triggers in your content, people are significantly more likely share and link to it.
If they follow these encouragements, not only should you see a rise in your website traffic, but you may also be sending subtle ‘signals’ to search engines regarding the popularity and quality of your posts.
The panel is out on whether social sharing has a direct impact on search results, but there does seem to be a correlation of sorts.
Using a tool like Addthis or Sumo – which allows you to add a truckload of clever social sharing icons to various parts of your website, as well as data capture forms.back to menu ↑
16. Internally Link Your Content
Now that you have started creating good content, it is important to link to your new articles from your existing blog posts.
This is called internal linking, and it plays a huge role in SEO.
The strength of your website isn’t determined solely by how many other websites link back to you. It also depends on your internal link structure.
When a visitor comes to your blog, your goal is to get them to continue reading on other pages of your website.
That’s why internal links are very important.
Do you have a new knowledge base pillar article ready?
Interlink it with your smaller existing pieces to make sure you provide a better user experience and improve your site’s link structure.
That way, you’ll allow your readers to stay on your site a while longer, clicking other resources instead of leaving your site the second they finish reading your article.
When visitors continue to other pages of your website they’re more likely to convert and become a brand enthusiast.
Here is why internal linking is so important:
- Internal links help Google understand the context and relationship between different articles on your website. It then uses this information as ranking signals.
- Internal links, placed strategically, can help you increase page views and reduce bounce rate.
We recommend making it a habit to link to your older articles from your new articles.
For example, you can create an internal linking structure using the pillar/cluster model described above.
Pillar and cluster pages link back and forth, which boosts your site’s credibility on search engines, while also increasing the likelihood of a conversion.back to menu ↑
17. Stick to a posting schedule
As research shows, the more often you post, the better your customer acquisition will be.
Regular activity on your blog allows you to accelerate your growth. The more content you have, the bigger your chances for ranking on multiple search results.
As you start establishing your presence, you can teach your audience to expect new content at a certain time.
If you can’t manage to write new articles weekly or twice-per-week, hire a content writer.
Stay consistent to your posting schedule.
Take some time to plan out a real content strategy and use some type of content calendar. Your content production shouldn’t be an afterthought.
Key takeaway: strategically plan out every piece of content with search engines in mind, and publish consistently.back to menu ↑
18. Keep Your Content Up-To-Date
If you want to remain a relevant player in your niche – upgrade old content.
Historical refreshes of content is a good thing, especially if some of your content has expired.
Note, this does not mean re-doing your content; simply refreshing it to bring it current if it isn’t already evergreen content.
Search engines like fresh and new content and upgrading is a great way to boost a page that’s not quite ranking.
Here are some great ways to upgrade outdated content:
- Interlink with newer content to boost your site’s structure
- Remove out-dated information
- Add media – images, infographics, videos
- Back up your content with more external sources
Look at other ways you can update outdated content on your site to drive more website traffic through visibility on search engines like Google.
With my own content, I’ve found it much more useful to focus on quality over quantity.
Rather than blogging just for the sake of it, I prefer to invest my time in keeping my existing content as strong and as in-depth as possible.
I do this by continuously reviewing older posts and enhancing them with the most up-to-date information available.
It also increases the length of posts and helps provide the ‘long-form’ content which tends to perform better in search results.